Challenge:
Increase efficiency in digital marketing

Measures:
Evaluation of a Dashboard Solution
Integration of the Google Tag Manager on all trade fair pages (over 100 instances)
Since then continuous support
Ergebnisse
Massive Verbesserung im Tracking sowie in der taktischen und strategischen Steuerung des Digital Marketings

Addressing customers efficiently and digitally and winning them over to your own products: this is also the challenge Messe München is facing. In order to be able to control and analyse the digital marketing measures on the Messe München websites more efficiently, THE DIGITALE supports the group by integrating a central tag and monitoring tool as well as a leading BI tool for the visualisation of big data pots.

Actions:

  • Integration of the Google Tag Manager on all trade fair pages, in total over 100+instances
  • Joint definition of requirements and evaluation of a dashboard solution
  • Development of tracking architecture, implementation and production of tags and dashboards as well as ongoing maintenance

Results:

  • 100+ Tag Manager instances bring massive improvement to marketing processes
  • Dashboards bring clarity to the metric flood and enable sustainable tactical and strategic decisions
  • Development of tracking architecture, implementation and production of tags and dashboards as well as ongoing maintenance
  • Significant increase in efficiency in measuring and optimizing digital marketing tactics