The portal of Deutsche Telekom AG
The movement of refugees to Europe poses great challenges for many people – above all the refugees themselves. To make it easier for them to arrive in Germany, Deutsche Telekom has launched a refugee portal under the joint leadership of THE DIGITALE and its business partner T-Systems Multimedia Solutions (MMS).
The challenge was to set up the portal for refugees within six weeks (the period from kick-off to launch). The result: establishment of the portal in 17 languages.
- Contracting of an NGO expert
- Concept information structure
- Content development and editing
- Support translation workflow
These services we have used:
Analytics & BI
Strategy & Conception
Design, UX, Conversion
Content & Editorial
Development & CMS
Marketing & Promotion
Important information for people in need
Hundreds of thousands of people will arrive in Germany in summer 2015. The refugees’ need for help is great; valid information and information addressed to the refugees in simple language is rare. This is where Deutsche Telekom wants to start and establish an information platform on which the refugees can find answers to common questions, explanations about the asylum procedure and guidance for life in Germany.
Information for refugees on the hotspot homepage
The new information platform will also serve as the homepage for the WLAN hotspots that Deutsche Telekom is setting up in numerous first-time admission facilities throughout Germany. Refugees can use the WLAN there free of charge and thus stay in contact with family and friends.
The most important factor and at the same time the greatest challenge of the project is time. In order to provide people with the information they need as quickly as possible, T-Systems, in cooperation with THE DIGITALE, set up the website within a very short time, based on the CoreMedia content management system. Project kick-off: September 04, 2015 – Launch: four weeks later.
Information on asylum procedures and living in Germany
THE DIGITALE equips refugees.telekom.de as a strategy and content partner simultaneously with local information about the initial reception facilities, a guide through the asylum procedure and numerous information about the right to stay, living, housing and working in Germany. The texts are validated by lawyers and produced in close cooperation with experts. Personal qualitative surveys and workshops with refugees help to adapt the portal to the needs of the target group. The website is continuously updated and adapted to changing circumstances.
Latest news for refugees
From 2016 to 2018 refugees.telekom.de also informs in the news area about current events relevant for the target groups. For this purpose, the editorial office works closely with Deutsche Welle, which provides the refugee portal with current news via infoboxes and links. High Google rankings in the relevant topic areas, a positive reception in the target group as well as mobile increasing call numbers show that the topic has not lost its relevance and explosiveness and the platform has developed into a relevant source of information for the target group.
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