How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?
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Telekom Sustainability: Rethinking exhibition stands – extending analog into digital
The challenge: How do you create an exhibition stand that attracts a high level of attention and gives the user the opportunity to acquire relevant information intuitively and independently? For this purpose, the world of information should be extended into the...
The Metaverse as a meeting place for the community of Telekom Cloud Solution Partners
How can Deutsche Telekom offer its Cloud Solution Partners in the business customer segment a value-added benefit that they do not receive from other providers?
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Demand generation: lead generation for complex products and services
We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.
How to find the right content marketing agency for your projects
With this checklist you will find the right partner for your projects: Eight points you should definitely check when looking for an agency!
Digital B2B marketing: Six myths that persist
In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.