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Demand Generation: Lead-Generierung für komplexe Produkte und Services

Demand Generation: Lead-Generierung für komplexe Produkte und Services

by tdadmin | 23 November 2021 | Insight | Analytics & BI EN, Insight | Content & Editorial EN, Insight | Marketing & Promotion EN, Insight | Strategie & Konzeption EN, Insight EN

We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.

Digital B2B marketing: Six myths that persist

Digital B2B marketing: Six myths that persist

by tdadmin | 27 January 2021 | Insight | Analytics & BI EN, Insight | Content & Editorial EN, Insight | Marketing & Promotion EN, Insight | Strategie & Konzeption EN, Insight EN

In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.

AI in digital marketing today: How is the industry positioned?

AI in digital marketing today: How is the industry positioned?

by tdadmin | 29 July 2020 | Insight | Analytics & BI EN, Insight | Marketing & Promotion EN, Insight | Strategie & Konzeption EN, Insight EN

We show you which trends are responsible for this growth and why you should pay special attention to AI marketing tools.

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