Demand Generation: Lead-Generierung für komplexe Produkte und Services
We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.
Digital B2B marketing: Six myths that persist
In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.
AI in digital marketing today: How is the industry positioned?
We show you which trends are responsible for this growth and why you should pay special attention to AI marketing tools.