Privacy Policy

1. General Information

The protection of your personal data is of high importance to The Digitale GmbH.

We treat your personal data confidentially and in accordance with the applicable data protection regulations as well as this privacy policy. It is important to us to inform you about what personal data we collect during your visit to our websites, how it is used, and what options you have. This privacy notice provides answers to the most important questions.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may have security vulnerabilities. Complete protection of data against access by third parties is not possible.

2. Where can I find the information that is important to me?

This privacy notice provides an overview of the points that apply to the processing of your data on this web portal by The Digitale.

3. Who is responsible for data processing? Who is my contact for data protection questions at The Digitale?

The data controller is The Digitale GmbH, Erika-Mann-Str. 53, 80636 Munich, Germany.

For questions, you can contact us at datenschutz@the-digitale.com.

4. What are my rights?

a) To request information about categories of processed data, processing purposes, any recipients of the data, and the planned storage duration (Art. 15 GDPR);

b) To request the rectification or completion of inaccurate or incomplete data (Art. 16 GDPR);

c) To revoke a given consent at any time with effect for the future (Art. 7(3) GDPR);

d) To object to data processing carried out on the basis of a legitimate interest, for reasons arising from a particular situation (Art. 21(1) GDPR);

e) In certain cases, to request the erasure of data within the scope of Art. 17 GDPR — in particular where the data is no longer necessary for the intended purpose or is being processed unlawfully, or where you have revoked your consent pursuant to (c) above or declared an objection pursuant to (d) above;

f) Under certain conditions, to request the restriction of data processing, where erasure is not possible or the obligation to erase is disputed (Art. 18 GDPR);

g) The right to data portability, i.e. you can receive your data that you have provided to us in a commonly used machine-readable format such as CSV and, where applicable, transmit it to others (Art. 20 GDPR);

h) To lodge a complaint with the competent supervisory authority regarding data processing (for telecommunications contracts: the Federal Commissioner for Data Protection and Freedom of Information; otherwise: the State Commissioner for Data Protection and Freedom of Information of North Rhine-Westphalia).

5. To whom does The Digitale disclose my data?

To processors, i.e. companies that we commission to process data within the legally prescribed framework, Art. 28 GDPR (service providers, vicarious agents). The Digitale remains responsible for the protection of your data in such cases. The service provider works exclusively according to our instructions, which we ensure through strict contractual regulations, technical and organisational measures, and supplementary controls. We commission companies in particular in the following areas: IT, sales, marketing, finance, consulting, customer service, human resources, logistics, printing.

To cooperation partners who provide services to you under their own responsibility. This is the case when you commission services from such partners through us, when you consent to the involvement of the partner, or when we involve the partner on the basis of a legal permission.

Due to legal obligations: In certain cases, we are legally obliged to transmit certain data to the requesting government authority.

6. Where is my data processed?

Your data is generally processed in Germany and elsewhere in Europe.

If, in exceptional cases, your data is also processed in countries outside the European Union (i.e. in so-called third countries), this occurs insofar as you have expressly consented to it, it is necessary for the provision of our services to you, or it is provided for by law (Art. 49 GDPR). Furthermore, your data is only processed in third countries if certain measures ensure that an adequate level of data protection exists (e.g. an adequacy decision by the EU Commission or so-called appropriate safeguards, Art. 44 et seq. GDPR).

7. What data is collected, how is it used, and how long is it stored?

For the provision of our services

Technical characteristics: When you visit our websites, the web server temporarily records the domain name or IP address of your computer, the file request from the client (file name and URL), the HTTP response code, and the website from which you visit us. The logged data is used exclusively for data security purposes, in particular to defend against attempted attacks on our web server (Art. 6(1)(f) GDPR). It is neither used to create individual user profiles nor disclosed to third parties, and is deleted after no more than 7 days. We reserve the right to statistically evaluate anonymised data sets.

8. How secure is my data?

To protect your data against unauthorised access and misuse, we have implemented extensive technical and operational security measures in accordance with German law.

9. Is my usage behaviour analysed, e.g. for advertising or tracking?

Explanations and Definitions

We want you to enjoy using our websites and to make use of our products and services. We have an economic interest in this. So that you can find the products that interest you and we can design our websites in a user-friendly manner, we analyse your usage behaviour in an anonymised or pseudonymised form. Within the framework of legal regulations, we or companies commissioned by us within the scope of commissioned data processing create usage profiles. At no point are individual users identified. Your identity always remains protected. Below, we inform you in general about the various purposes and techniques. Following this, you have the option to object. Please note, however, that in this case you may not be able to use all functions of our websites.

9.1 Purposes of Use (Art. 6(1)(f) GDPR / §15(3) TMG)

9.1.1 Tag Management

Tag management is used to manage tracking tools on websites. A tag is defined for each page. Based on the tag, it can then be determined which tracking tools should be used for that page. Tag management thus allows tracking to be controlled in a targeted manner, so that the tools are only used where they make sense.

Tag Manager

This website uses Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. This service allows website tags to be managed via an interface. Google Tag Manager only implements tags. This means: no cookies are set and no personal data is collected. The Tag Manager triggers other tags, which in turn may collect data. However, Google Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in effect for all tracking tags, insofar as they are implemented with the Tag Manager.

9.1.2 Market Research / Reach Measurement

For the needs-based design of our website, we use the tool Piwik Pro. This is a so-called web analytics service, and we rely on our legitimate interest. To capture and analyse the use of our website, usage information is transmitted to our server and stored for analysis purposes. Your IP address is only processed in a truncated form during this process and thereby anonymised. The purpose of reach measurement is to statistically determine the usage intensity and the number of users of a website and to obtain comparable values for all connected offerings. At no point are individual users identified. Your identity always remains protected.

Scoby Analytics

This website uses Scoby Analytics, a web analytics service provided by Scoby GmbH, c/o BoH-Loft, Ronsdorfer Straße 77a, 40233 Düsseldorf, Germany. Scoby Analytics collects usage data exclusively on the server side — without client-side scripts, without cookies, and without accessing visitors’ end devices. No access to end devices takes place; no information is stored or read that would trigger a consent requirement under the TTDSG (German Telecommunications-Telemedia Data Protection Act). No personal data is collected, no user profiles are created, and no persistent identifiers are used. All collected data is processed in a fully anonymised and aggregated manner; re-identification of individual persons is systemically excluded. Hosting and data processing take place exclusively within the EU. User consent is not required. The legal basis for processing is Art. 6(1)(f) GDPR (legitimate interest in anonymous reach measurement). Further information can be found at www.scoby.io/de.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

By activating IP anonymisation on this website, your IP address is truncated by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area beforehand. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You can prevent the storage of cookies by adjusting your browser software settings accordingly; however, we would like to point out that in this case you may not be able to use all functions of this website to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en

Leadinfo

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This service identifies company visits to our website based on IP addresses and displays publicly available information such as company names or addresses. In addition, Leadinfo sets two first-party cookies to analyse user behaviour on our website and processes domains from form entries (e.g. “leadinfo.com”) to correlate IP addresses with companies and to improve its services. Further information can be found at www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have the option to opt out. In the event of an opt-out, your data will no longer be collected by Leadinfo.

Webmetic

This website uses Webmetic, a B2B visitor identification service provided by Webmetic GmbH, Grünwalder Weg 32, 82041 Oberhaching, Germany. Webmetic identifies which companies visit our website based on IP addresses and matches them against publicly available company data. Only company-level data is processed — no personal data of individual persons, no cookies, and no fingerprinting. The purpose of processing is the identification of B2B prospects for sales outreach. The legal basis is Art. 6(1)(f) GDPR (legitimate interest). An opt-out option is available at webmetic.de/datenschutz. Further information can be found at webmetic.de.

9.1.3 Profiles for Needs-Based Design of the Web Portal

In order to continually improve the websites, we create so-called clickstream analyses. The clickstream corresponds to your navigation path on the websites. The analysis of navigation paths provides us with insights into usage behaviour on our websites. This enables us to identify possible structural errors on the websites and thus improve them, so that the websites can be optimised to meet your needs. At no point are individual users identified.

9.1.4 Conversion Tracking

On this website, third-party tools are used for analysis purposes. These tools measure the effectiveness with which users are reached through advertising (so-called “conversion tracking”).

When you click on an advertisement from one of the third-party providers listed below, a cookie for conversion tracking is placed on your computer. If you then visit a specific website, the third-party provider and we can recognise that you clicked on the advertisement and were redirected to that page. This allows us to collect data that is relevant to our advertising activities. We may learn the total number of users who clicked on an advertisement, the visit duration, the operating system, the device model, the location, completed payment transactions, and to what extent mobile apps were used. No personal information about the identity of the user is disclosed to us.

If you do not wish to participate in this conversion tracking procedure in the future, you can reject the setting of the required cookie — for example via a browser setting that generally deactivates the automatic setting of cookies. You can also use the “Do Not Track” (DNT) option of your internet browser for this purpose.

Please note that you must carry out such a step separately for each of your end devices.

We work with the following third-party providers within the scope of conversion tracking:

LinkedIn Conversion Pixel

Further information on data protection and cookies from LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale CA 94085, USA, can be found in the LinkedIn Cookie Policy.

9.2 Techniques

Cookies: For certain offerings, we use cookies. These are small text files stored on your computer. This allows recognition when you visit websites repeatedly from the same computer.

Session cookies are cookies that are stored on your computer only for the duration of an internet session and are required for the functionality of the website.

For certain offerings, we use persistent cookies that allow us to recognise your browser on your next visit. These cookies are valid for 10 minutes or 72 hours respectively.

You have the option of configuring your browser so that these cookies are not stored in the first place, or so that the cookies are deleted at the end of your internet session. Please note, however, that in this case you may not be able to use all functions of our websites. Information on browser settings can be found at: https://www.sicherdigital.de/sicher-surfen#sicher-surfen-browsereinstellungen

Additional personal data, such as your name, address, telephone number, or email address, is not collected unless you provide such information voluntarily.

Tracking pixels are usually images measuring only 1×1 pixel and are transparent or created in the colour of the background so that they are not visible. When a web page containing a tracking pixel is opened, this small image is loaded from the provider’s server on the internet, and the download is registered there. This allows the provider of the process to see when and how many users requested this tracking pixel or visited a web page. Furthermore, the provider can determine whether JavaScript is enabled in the browser or not. If JavaScript is enabled, additional information such as browser information, operating system, and screen resolution may be collected.

This function is usually implemented through a JavaScript call, yet the term tracking pixel continues to be used.

JavaScripts are used to invoke the application and transmit the collected parameters to the respective service provider / tracking pixel provider.

On the websites https://www.ddow.de/ or www.youronlinechoices.com you can find further information about cookies and the individual providers. There you also have the option of objecting to usage-based online advertising by individual or all companies at https://www.youronlinechoices.com/uk/your-ad-choices. We have voluntarily submitted to the self-regulation of the German Data Protection Council for Online Advertising (DDOW).

10. Services from Other Companies That Provide Their Services as Controllers

Google

This website uses Google Maps to display maps and create route planners. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By embedding Google Maps, your IP address is transmitted directly to Google and a cookie is stored as soon as you visit such a web page. You can inform yourself about data processing by Google at any time at https://policies.google.com/privacy?hl=en and object to it. The terms of use for Google Maps can be found at Terms of Use for Google Maps. Detailed information can be found in Google’s privacy centre: Transparency and Choice and Privacy Policy.

This website uses so-called Google Web Fonts to display fonts. These are provided by Google (https://fonts.google.com/). When you access the page, your browser loads the required web font into the browser cache. This is necessary so that your browser can also display a visually improved representation of our texts. If your browser does not support this function, a standard font from your computer is used for display. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq

If you have reached our websites through a Google advertisement, an affiliate advertisement, or an email from The Digitale, a cookie is stored on your computer by Google AdWords. This cookie expires after 30 days. It is not possible to draw conclusions about your person.

The information obtained with the help of the conversion cookie is used by us to compile statistics on our conversion rate. This means that we learn how many users came to our websites through a Google advertisement, an affiliate advertisement, or an email and performed an action within 30 days.

If you do not wish to participate in the tracking procedure, you can deactivate cookies for conversion tracking by setting your browser settings to block cookies from the corresponding domain:

  • Google AdWords: googleadservices.com

General information on data protection at Google can be found at http://www.google.com/intl/en/policies/privacy/

Meta

We use the Meta service Custom Audience and the corresponding Pixel on our websites to optimise our advertising offerings, provided that you have given your consent to Meta. Further information about these Meta services and the privacy notices of Meta Platforms Ireland Limited, Merrion Road, Dublin 4, Ireland (“Meta”) can be found at https://www.facebook.com/privacy/explanation. If you use a Meta user account (e.g. Facebook or Instagram), this is recognisable for the pixel on our websites via the cookie that has been set, through which the collected usage data is transmitted to Meta for analysis and marketing purposes. You can review and/or deactivate this data collection and the further processing and use of data by Meta directly with Meta.

The Pixel is a JavaScript code that transmits the following data to Meta:

  • HTTP header information (including IP address, information about the web browser, page storage location, document, URL of the website and user agent of the web browser, as well as date and time of use)
  • Pixel-specific data; this includes the pixel ID and Meta cookie data, including your Meta ID (this data is used to link events to a specific Meta advertising account and to assign them to a user)
  • Additional information about the visit to our websites, as well as standard and custom data events
  • Products searched for, retrieval of product information
  • Completion of registrations and trial subscriptions
  • Orders placed (purchase completions)

The aforementioned data processing only affects users who have an account with a Meta service or who have visited a partner page (through which a cookie has been set). The delivery of advertising on Meta (partner) pages via the “Custom Audience” service does not affect users who are not members of a Meta service. If the Meta ID contained in the cookie can be assigned to a user, Meta assigns that user to a target group (“Custom Audience”) based on the rules we have defined, provided the rules are applicable. We use the information thus obtained for the presentation of advertising on Meta (partner) pages.

If you wish to object to the use of the Meta Pixel, you can set an opt-out cookie with the Meta service or deactivate JavaScript in your browser. Further information and the settings for the protection of your privacy for advertising purposes can be found in the Meta privacy policies, which can be found at https://www.facebook.com/ads/website_custom_audiences/.

Leadinfo

We use the lead generation service of Leadinfo B.V., Rotterdam, Netherlands. This service identifies company visits to our website based on IP addresses and displays publicly available information such as company names or addresses. In addition, Leadinfo sets two first-party cookies to analyse user behaviour on our website and processes domains from form entries (e.g. “leadinfo.com”) to correlate IP addresses with companies and to improve its services. Further information can be found at www.leadinfo.com. On this page: www.leadinfo.com/en/opt-out you have the option to opt out. In the event of an opt-out, your data will no longer be collected by Leadinfo.

12. Data Control for Social Media Plugins Used

Some of our pages contain buttons from social media networks (e.g. Facebook Like button, YouTube button, Xing button, LinkedIn button, Instagram button), with which you can recommend The Digitale’s offerings to your friends and acquaintances. To ensure that you retain full data control, the buttons used only establish direct contact between the respective social network and the visitor when you actively click on the button (one-click solution).

By activating the social media plugin (Art. 6(1)(a) GDPR), the following data may be transmitted to the social media providers: IP address, browser information, operating system, screen resolution, installed browser plugins such as Adobe Flash Player, previous website if you followed a link (referrer), the URL of the current website, etc.

On the next page visit, the social media plugins are again provided in the pre-set inactive mode, ensuring that no data is transmitted on a return visit to the website.

Further information on social media plugins can be found here: https://www.sicherdigital.de/sicher-surfen#aufpassen-beim-like-button as well as here: https://www.heise.de/hintergrund/Ein-Shariff-fuer-mehr-Datenschutz-2467514.html

Privacy Policy for the Use of Instagram

Our pages integrate functions of the Instagram service. These functions are offered by Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA. If you are logged into your Instagram account, you can link the content of our pages with your Instagram profile by clicking the Instagram button. This allows Instagram to associate the visit to our pages with your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by Instagram. Further information can be found in the Instagram Privacy Policy.

Privacy Policy for the Use of Facebook

On this website, content from the Facebook platform is integrated at various points. Facebook is operated by Facebook Inc., located at 1601 Willow Road, Menlo Park, California, 94025, USA. When you visit a page of our website that includes Facebook content, a connection is established to Facebook’s servers, informing them which page is being visited. If you have a Facebook account and are logged in, Facebook could associate this page visit directly with your personal profile. You can prevent this association by logging out of your account before visiting this website. More information on the collection and use of your data by Facebook can be found at https://www.facebook.com/policy.php

Privacy Policy for the Use of LinkedIn

Our website uses functions of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time one of our pages containing LinkedIn functions is accessed, a connection to LinkedIn’s servers is established. LinkedIn is informed that you have visited our website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn is able to associate your visit to our website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

Further information can be found in the LinkedIn Privacy Policy.

Privacy Policy for the Use of Xing

Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time one of our pages containing Xing functions is accessed, a connection to Xing’s servers is established. To our knowledge, no personal data is stored in this process. In particular, no IP addresses are stored and no usage behaviour is analysed.

Further information on data protection and the Xing Share button can be found in the XING Privacy Policy.

Privacy Policy for the Use of YouTube

Our website uses plugins from the Google-operated site YouTube. The operator of the pages is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to YouTube’s servers is established. The YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to associate your browsing behaviour directly with your personal profile. You can prevent this by logging out of your YouTube account.

Further information on the handling of user data can be found in the YouTube Privacy Policy.

Privacy Policy for the Use of Vimeo

On this website, videos from the Vimeo platform are integrated at various points. Vimeo is operated by Vimeo LLC, located at 555 West 18th Street, New York, New York 10011, USA. When you visit a page of our website that includes a Vimeo video, a connection is established to Vimeo’s servers, informing them which page is being visited. If you have a Vimeo account and are logged in, Vimeo could associate this page visit directly with your personal profile. You can prevent this association by logging out of your account before visiting this website. More information on the collection and use of your data by Vimeo can be found at http://vimeo.com/privacy.

13. What happens to my data when I use the contact form?

If you send us enquiries via the contact form, your details from the enquiry form, including the contact details you provide there, are stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not share this data without your consent.

14. What happens when I sign up for the newsletter?

If you wish to receive the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you consent to receiving the newsletter. No further data is collected. We use this data exclusively for sending the requested information and do not share it with third parties.

You can revoke the consent given for the storage of data, the email address, and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter.

15. Links

The websites of The Digitale GmbH contain links or references to other websites in some cases. These direct links are checked by us with reasonable diligence. The Digitale GmbH is not responsible for the content of websites to which we link. The Digitale GmbH is also not responsible for the content of websites that link to us.

16. Cookie Policy