Privacy statement

1. General information

The protection of your personal data is very important to The Digitale GmbH.

We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration.

It is important for us to inform you which personal data we collect during your visit to our website, how it is used and what design options you have. This data protection notice gives you answers to the most important questions.

We would like to point out that data transmission over the Internet (e.g. communication by e-mail) can be subject to security vulnerabilities. A complete protection of the data against access by third parties is not possible.

2. Where can I find the information that is important to me?

This Privacy Notice provides an overview of the points that apply to the processing of your data in this web portal by The Digitale.

3. Who is responsible for data processing?

Who should I contact if I have any questions about privacy at The Digitale?
Data responsible is The Digitale GmbH, Erika-Mann-Str. 53, 80636 Munich, Germany.

If you have any questions, you can contact our data protection coordinator Mr. Volker Hirschberger at

4. What rights do I have?

You have the right,

a) To request information on the categories of data processed, the purposes of processing, any recipients of the data, the planned storage period (Art. 15 DSGVO);

b) to request the correction or addition of incorrect or incomplete data (Art. 16 DSGVO);

c) to revoke a consent given at any time with effect for the future (Art. 7 para. 3 DSGVO);

d) to object to data processing which is to be carried out on the basis of a legitimate interest for reasons arising from your particular situation (Art. 21 para. 1 DSGVO);

e) in certain cases within the framework of Art. 17 DSGVO to demand the deletion of data – in particular if the data are no longer required for the intended purpose or are processed unlawfully, or if you have withdrawn your consent in accordance with above (c) or have declared an objection in accordance with above (d);

f) under certain circumstances to demand the restriction of data if deletion is not possible or the obligation to delete is in dispute (Art. 18 DSGVO);

g) data transferability, i.e. you can receive the data you have provided to us in a common machine-readable format such as CSV and, if necessary, transfer it to others (Art. 20 DSGVO;)

h) complain to the competent supervisory authority about data processing (for telecommunications contracts): Federal Commissioner for Data Protection and Freedom of Information; otherwise: State Commissioner for Data Protection and Freedom of Information Nordrhein- Westfalen).

5. Who does The Digitale share my data with?

To contract processors, i.e. companies that we entrust with the processing of data within the legally prescribed framework, Art. 28 DSGVO (service providers, vicarious agents). The Digitale will continue to be responsible for protecting your privacy. The service provider works exclusively in accordance with our instructions, which we ensure through strict contractual regulations, technical and organisational measures and supplementary controls. We commission companies in the following areas in particular: IT, sales, marketing, finance, consulting, customer service, human resources, logistics, printing.

To cooperation partners who provide services for you on their own responsibility. This is the case if you commission services from such partners from us or if you consent to the involvement of the partner or if we involve the partner on the basis of a legal permit.

Due to legal obligation: In certain cases we are legally obliged to transmit certain data to the requesting state authority.

6. Where will my data be processed?

Your data will be processed in Germany and other European countries.

If, in exceptional cases, your data is also processed in countries outside the European Union (i.e. in so-called third countries), this will happen if you have expressly consented to this or if it is necessary for our provision of services to you or if it is provided for by law (Art. 49 DSGVO). In addition, your data will only be processed in third countries if certain measures have been taken to ensure that an appropriate level of data protection exists (e.g. the EU Commission’s adequacy decision or so-called suitable guarantees, Art. 44 et seq. DSGVO).

7. What data is collected, how is it used and for how long is it stored?

For the provision of our services

Technical features: When you visit our web pages, the web server temporarily records the domain name or IP address of your computer, the client’s file request (file name and URL), the http response code and the web page from which you are visiting us. The logged data is used exclusively for the purposes of data security, in particular to prevent attempts to attack our web server (Art. 6 Para. 1 f DSGVO). They will neither be used for the creation of individual user profiles nor passed on to third parties and will be deleted after 7 days at the latest. We reserve the right to statistically evaluate anonymous data records.

8. How secure is my data?

To protect your data from unauthorized access and misuse, we have taken extensive technical and operational security precautions in accordance with German law.

9. Is my usage behaviour evaluated, e.g. for advertising or tracking?

Explanations and definitions

We want you to enjoy using our websites and our products and services. We have an economic interest in this. In order for you to find the products that interest you and for us to make our websites user-friendly, we analyse your usage behaviour anonymously or pseudonymised. In the context of the legal regulations we, or companies commissioned by us in the context of order data processing, create user profiles. A direct conclusion about you is not possible. Below you will find general information about the various purposes and techniques. You will then have the opportunity to object. Please note, however, that in this case you may not be able to use all the functions of our website.

9.1 Uses (Art. 6 para. 1 f DSGVO / §15 para. 3 TMG)

9.1.1 Tag-Management

Tag management is used to manage tracking tools in websites. For this purpose, a tag is defined for each page. The marker can then be used to determine which tracking tools are to be used for this page. The tag management allows tracking to be controlled in a targeted manner so that the tools are only used where they make sense.

Tag Manager

This website uses a tag manager from Piwik Pro. Through this service, website tags can be managed through an interface. The Google Tool Manager only implements tags. This means that no cookies are used and no personal data is collected. The Tag Manager triggers other tags, which in turn may collect data. However, the Tag Manager does not access this data. If a deactivation has been made at the domain or cookie level, it remains in place for all tracking tags, insofar as these are implemented with the Tag Manager.

9.1.2 Market Research / Reach Measurement

We use the Piwik Pro tool to design our website in line with demand. This is a so-called web analysis service and we refer to our legitimate interest. To record and analyze the use of our website, usage information is transmitted to our server and stored for analysis purposes. During this process, your IP address is only processed in abbreviated form and thus anonymized. The aim of the reach measurement is to statistically determine the intensity of use and the number of users of a website as well as to obtain comparable values for all connected offers. At no time are individual users identified. Their identity always remains protected. 

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc. 1600 Amphitheatre Parkway Mountain View, CA 94043, USA. Google Analytics uses so-called “cookies”. These are text files which are stored on your computer and which allow an analysis of your use of the website. The information generated by the cookie about your use of this website will generally be transmitted to and stored by Google on servers in the United States.

By enabling IP anonymization on this website, Google will previously truncate your IP address within member states of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plugin available under the following link:

9.1.3 Profiles for the need-based design of the web portal.

In order to constantly improve our websites, we create so-called clickstream analyses. The clickstream corresponds to your movement path on the web pages. The analysis of the movement paths gives us information about the usage behaviour on our websites. This allows us to identify possible structural errors in the web pages and thus improve the web pages so that the web pages can be optimized to your needs. At no time are individual users identified.

9.1.4. Conversion-Tracking

This website uses third-party tools for analysis purposes. These tools measure the effectiveness with which users are addressed by advertisements (so-called “conversion tracking”).

When you click on advertisements from one of the third parties listed below, a conversion tracking cookie is placed on your computer. If you now visit a particular website, the third party provider and we may recognize that you clicked on the ad and were directed to that page. This enables us to collect data that is important for our advertising activities. We may learn the total number of users who clicked on an advertisement, the duration of their visit, the operating system, the device model, the location, payment transactions performed and the extent to which mobile apps were used. We are not given any personal information about the identity of the user.

If you do not wish to participate in this conversion tracking procedure in the future, you can refuse to set a cookie as required for this purpose – for example by setting your browser to generally deactivate the automatic setting of cookies. For example, use the “Do not track” option (“DNT”) of your Internet browser.

Please note that you must perform such a step separately for each of your end devices.

We work together with the following third party vendors in the context of conversion tracking:

Outbrain Conversion Pixel

Further information on data protection and cookies of Outbrain Inc., 39 West 13th Street, 3rd floor, New York, NY 10011, USA, can be found here.

LinkedIn Conversion Pixel

Further information on data protection and cookies of LinkedIn Corporation, 1000 West Maude Avenue, Sunnyvale CA 94085, USA, can be found here.

Taboola Conversion Pixel

Learn more about Taboola Inc. privacy and cookies. (28 West 23rd St., 5th fl., New York, NY 10010), can be found here (for opt-out information, see “Site Visitor Choices”).

9.2 Techniques

Cookies: We use cookies for certain offers. These are small text files that are stored on your computer. This allows you to detect when you repeatedly visit web pages from the same computer

Session cookies are cookies that are only stored on your computer for the duration of an Internet session and are required for the functionality of the website.

For certain offers we use persistent cookies, which allow us to recognize your browser the next time you visit. These cookies are valid for 10 minutes and 72 hours respectively.

You have the option of setting your browser so that these cookies are not stored in the first place, or that the cookies are deleted at the end of your Internet session. Please note, however, that in this case you may not be able to use all the functions of our website. Information on browser settings can be found at:

Additional personal data, such as your name, address, telephone number or e-mail address, will not be collected unless you provide this information voluntarily.

Measuring pixels are usually only 1×1 pixel sized images and are transparent or created in the color of the background so that they are not visible. If a web page containing a measuring pixel is opened, this small image is downloaded from the provider’s server on the Internet, where the download is registered. Thus the provider of the process can see when and how many users requested this measuring pixel or visited a website. Furthermore, the provider can determine whether JavaScript is activated in the browser or not. If JavaScript is activated, further information such as browser information, operating system, screen resolution can be recorded.

Usually this function is realized by a JavaScript call, but the term measuring pixel is still used.

JavaScripts are used to call up the application and transfer the collected parameters to the respective service provider/measuring pixel provider.

On the websites or you can read more about cookies and the individual providers. You also have the opportunity to object to usage-based online advertising by individual or all companies at We have voluntarily subjected ourselves to the self-regulation of the German Data Protection Council Online-Werbung (DDOW).

10. Services provided by other companies which provide their services as responsible parties


This website uses Google Maps to display maps and to create directions. Google Maps is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. By embedding Google Maps, your IP address is transmitted directly to Google and a cookie is stored as soon as you visit such a website. You can inform yourself about the data processing by Google at at any time and object to it. The terms of use for Google Maps can be found under terms of use for Google Maps. Detailed details can be found in the Privacy Center: Transparency and Choices as well as Privacy Policy.

If you access our websites via a Google ad, an affiliate ad or an e-mail from The Digitale, Google AdWords stores a cookie on your computer. This cookie loses its validity after 30 days. A conclusion about your person is not possible.

The information collected with the help of the conversion cookie is used by us to compile statistics about our conversion rate. This means that we know how many users come to our websites through a Google ad, affiliate ad or email and complete a promotion within 30 days.

If you do not wish to participate in the tracking process, you can disable conversion tracking cookies by setting your browser to block cookies from that domain:

Google Adwords:

You can find general information about data protection at Google at


We use the Facebook Custom Audience service and Facebook Pixel on our websites to optimise our advertising offer, provided you have given Facebook your consent. More information about these Facebook services and the

Privacy Notice from Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”) can be found at If you use a Facebook user account, the Facebook pixel on our web pages can recognize this by the Facebook cookie set, which is used to transmit the collected usage data to Facebook for analysis and marketing purposes. You can check and/or deactivate this data collection and the further processing and use of the data by Facebook directly on Facebook.

Facebook Pixel is a JavaScript code that transmits the following data to Facebook:

  • HTTP header information (including IP address, Web browser information, page location, document, Web page URL, Web browser user agent, and date and time of use)
  • Pixel-specific data; this includes the pixel ID and Facebook cookie data, including your Facebook ID (this data is used to associate events with a specific Facebook advertising account and associate them with a Facebook user)
  • Additional information about your visit to our websites, as well as standard and custom data events.
  • Orders placed (sales transactions)
  • Completion of registrations and trial subscriptions
  • Searched products, call of product information

The aforementioned data processing only applies to users who have an account on Facebook or have called up a Facebook partner page (which has set a cookie). The playout of advertisements on Facebook (partner) pages using the “Custom Audience” service does not affect users who are not Facebook members. If the Facebook ID contained in the Facebook cookie can be assigned to a Facebook user, Facebook will assign this user to a target group (“Custom Audience”) according to the rules we have defined, if the rules are relevant. We use the information obtained in this way to present advertising on Facebook (partner) pages.

If you wish to object to the use of Facebook Pixel, you can set an opt-out cookie on Facebook or disable JavaScript in your browser. For more information and privacy settings for advertising purposes, please refer to Facebook’s Privacy Policy, which can be found at, among other places.


We use the lead generation service provided by Leadinfo B.V., Rotterdam, The Netherlands, which recognizes visits of companies to our website based on IP-addresses and shows us related publicly available information, such as company names or addresses. In addition, Leadinfo places two first-party cookies for providing transparency on how our visitors use our website and the tool processes domains from provided form inputs (e.g. “”) to correlate IP addresses with companies and to enhance its services. For additional information, please visit On this page: you have an opt-out option. In the event of an opt-out, your data will no longer be used by Leadinfo

12. Data control with the used Social Media Plugins

Some of the offer pages contain buttons from social media networks (Facebook-like button, Google +1, Twitter button, Youtube button, Xing button, Linkedin button, Instagram button), with which you can recommend The Digitale offers to your friends and acquaintances. So that you have full data control, the buttons used establish direct contact between the respective social network and the visitor only when you actively click on the button (one-click solution).

By activating the social media plug-in (Art. 6 para. 1 a DSGVO), the following data can be transmitted to the social media providers: IP address, browser information, operating system, screen resolution, installed browser plug-ins such as Adobe Flash Player, previous website if you followed a link (referrer), URL of current website, etc…

The next time the website is accessed, the social media plug-ins are made available again in the default inactive mode so that no data is transmitted when the website is visited again.

Further information on social media plugins can be found here: and here:

Privacy policy for the use of Instagram

On our pages functions of the service Instagram are integrated. These functions are provided by Instagram Inc., 1601 Willow Road, Menlo Park, CA, 94025, USA. If you are logged in to your Instagram account you can link the contents of our pages to your Instagram profile by clicking the Instagram button. This allows Instagram to assign the visit to our pages to your user account. We would like to point out that, as the provider of these pages, we do not have any knowledge of the content of the transmitted data or of its use by Instagram. For more information, please refer to Instagram’s privacy policy:

Privacy policy for the use of Facebook

On this website, content from the Facebook platform is integrated at various points. Facebook is operated by Facebook Inc. located at 1601 Willow Road, Menlo Park, California, 94025, USA. When you visit a page on our website that includes content from Facebook, a connection is established to Facebook’s servers to tell them which page it is. If you have an account on Facebook and are logged in, Facebook could assign this page view directly to your personal profile. You can prevent this assignment by logging out of your account before visiting this website. For more information about Facebook’s collection and use of your information, please visit


Our website uses functions of the Twitter network, operated by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103 USA. The Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, is responsible for the data processing of persons living outside the United States. Each time you access one of our pages that contains Twitter content, a connection is established to Twitter servers. Twitter will be informed that you have visited our website with your IP address. If you have an account on Twitter and are logged in, Twitter could assign this page view directly to your personal profile. You can prevent this assignment by logging out of your account before visiting this website. For more information about Twitter’s collection and use of your information, please visit

Datenschutzerklärung für die Nutzung von LinkedIn

Our website uses features of the LinkedIn network. The provider is LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA. Each time you access one of our pages that contains LinkedIn features, a connection is established to LinkedIn servers. LinkedIn will be informed that you have visited our website with your IP address. If you click the LinkedIn “Recommend” button and are logged into your LinkedIn account, LinkedIn will be able to associate your visit to our website with you and your user account. We would like to point out that, as the provider of the pages, we have no knowledge of the content of the transmitted data or its use by LinkedIn.

For more information, please refer to LinkedIn’s privacy policy at:

Privacy policy for the use of Xing

Our website uses functions of the XING network. The provider is XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany. Each time you access one of our pages that contains Xing features, you will be connected to Xing servers. A storage of personal data does not take place after our knowledge. In particular, no IP addresses are stored or the usage behaviour evaluated.

Further information on data protection and the Xing Share button can be found in Xing’s privacy policy at

Privacy policy for the use of YouTube

Our website uses plugins from the YouTube site operated by Google. The site is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plug-in, a connection is established to the YouTube servers. The Youtube server will be informed which of our pages you have visited.

If you are logged in to your YouTube account, you can enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

You can find more information about the handling of user data in YouTube’s privacy policy at

Privacy policy for the use of Vimeo

On this website videos of the platform Vimeo are integrated at different places. Vimeo is operated by Vimeo LLC, located at 555 West 18th Street, New York, New York 10011, USA. When you visit a page on our website that includes a Vimeo video, a connection is established to Vimeo’s servers to tell them which page the video is on. If you have an account with Vimeo and are logged in, Vimeo could assign this page view directly to your personal profile. You can prevent this assignment by logging out of your account before visiting this website. For more information about Vimeo’s collection and use of your information, please visit

13. What happens to my data when I use the contact form?

If you send us enquiries via the contact form, your details from the enquiry form including the contact data you provided there will be stored by us for the purpose of processing the enquiry and in the event of follow-up questions. We do not pass on this data without your consent.

14. What happens if I subscribe to the newsletter?

If you wish to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. Further data will not be collected. We use these data exclusively for the dispatch of the requested information and do not pass them on to third parties.

You can revoke your consent to the storage of data, e-mail address and their use to send the newsletter at any time, for example via the “Unsubscribe” link in the newsletter.

15. Links

The websites of The Digitale GmbH contain links to other websites. These direct links are checked by us with reasonable care. The Digitale GmbH is not responsible for the content of websites to which we link. Furthermore, The Digitale GmbH is not responsible for the content of websites that refer to us.

16. Your privacy settings and access request  


Privacy settings

Access to your data

Fill out the form and request access to your data. We only need your email to process this request.

Access to my data
Access to my datan
Delete my data
Change my data

Important note: Please be sure to inform us after using the form at, otherwise we cannot guarantee timely execution.