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Demand Generation: Lead-Generierung für komplexe Produkte und Services

Demand Generation: Lead-Generierung für komplexe Produkte und Services

by tdadmin | 23 November 2021 | Insight | Analytics & BI EN, Insight | Content & Editorial EN, Insight | Marketing & Promotion EN, Insight | Strategie & Konzeption EN, Insight EN

We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.

How to find the right content marketing agency for your projects

How to find the right content marketing agency for your projects

by Volker Hirschberger | 16 July 2021 | Insight | Content & Editorial EN, Insight EN

With this checklist you will find the right partner for your projects: Eight points you should definitely check when looking for an agency!

Digital B2B marketing: Six myths that persist

Digital B2B marketing: Six myths that persist

by tdadmin | 27 January 2021 | Insight | Analytics & BI EN, Insight | Content & Editorial EN, Insight | Marketing & Promotion EN, Insight | Strategie & Konzeption EN, Insight EN

In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.

Native advertising: first-class traffic with long-term effect

Native advertising: first-class traffic with long-term effect

by tdadmin | 11 December 2020 | Insight | Marketing & Promotion EN, Insight EN

The Digitale has been using native advertising for years. In this Insight, you’ll find out which advantages Native Ads also offer for your business.

AI in digital marketing today: How is the industry positioned?

AI in digital marketing today: How is the industry positioned?

by tdadmin | 29 July 2020 | Insight | Analytics & BI EN, Insight | Marketing & Promotion EN, Insight | Strategie & Konzeption EN, Insight EN

We show you which trends are responsible for this growth and why you should pay special attention to AI marketing tools.

YouTube ranking factors – from coloured eggs and SEO criteria

YouTube ranking factors – from coloured eggs and SEO criteria

by tdadmin | 28 May 2020 | Insight | Content & Editorial EN, Insight | Strategie & Konzeption EN, Insight EN

The success of a YouTube video depends on many factors. Some can be influenced, others not.

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