Demand generation: lead generation for complex products and services
We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.
How to find the right content marketing agency for your projects
With this checklist you will find the right partner for your projects: Eight points you should definitely check when looking for an agency!
Digital B2B marketing: Six myths that persist
In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.
Native advertising: first-class traffic with long-term effect
The Digitale has been using native advertising for years. In this Insight, you’ll find out which advantages Native Ads also offer for your business.
AI in digital marketing today: How is the industry positioned?
We show you which trends are responsible for this growth and why you should pay special attention to AI marketing tools.
YouTube ranking factors – from coloured eggs and SEO criteria
The success of a YouTube video depends on many factors. Some can be influenced, others not.