Demand generation: lead generation for complex products and services
We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.
Digital B2B marketing: Six myths that persist
In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.
AI in digital marketing today: How is the industry positioned?
We show you which trends are responsible for this growth and why you should pay special attention to AI marketing tools.
YouTube ranking factors – from coloured eggs and SEO criteria
The success of a YouTube video depends on many factors. Some can be influenced, others not.
Content strategy with the PESO mix
In this insight we explain the PESO model and show you how to use the different media channels individually or in a mix to achieve reach.