We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.
In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.
We show you which trends are responsible for this growth and why you should pay special attention to AI marketing tools.
The success of a YouTube video depends on many factors. Some can be influenced, others not.
In this insight we explain the PESO model and show you how to use the different media channels individually or in a mix to achieve reach.