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Demand Generation: Lead-Generierung für komplexe Produkte und Services

Demand Generation: Lead-Generierung für komplexe Produkte und Services

by tdadmin | 23 November 2021 | Insight | Analytics & BI EN, Insight | Content & Editorial EN, Insight | Marketing & Promotion EN, Insight | Strategie & Konzeption EN, Insight EN

We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.

Digital B2B marketing: Six myths that persist

Digital B2B marketing: Six myths that persist

by tdadmin | 27 January 2021 | Insight | Analytics & BI EN, Insight | Content & Editorial EN, Insight | Marketing & Promotion EN, Insight | Strategie & Konzeption EN, Insight EN

In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.

AI in digital marketing today: How is the industry positioned?

AI in digital marketing today: How is the industry positioned?

by tdadmin | 29 July 2020 | Insight | Analytics & BI EN, Insight | Marketing & Promotion EN, Insight | Strategie & Konzeption EN, Insight EN

We show you which trends are responsible for this growth and why you should pay special attention to AI marketing tools.

YouTube ranking factors – from coloured eggs and SEO criteria

YouTube ranking factors – from coloured eggs and SEO criteria

by tdadmin | 28 May 2020 | Insight | Content & Editorial EN, Insight | Strategie & Konzeption EN, Insight EN

The success of a YouTube video depends on many factors. Some can be influenced, others not.

Content strategy with the PESO mix

Content strategy with the PESO mix

by tdadmin | 7 May 2020 | Insight | Content & Editorial EN, Insight | Strategie & Konzeption EN, Insight EN

In this insight we explain the PESO model and show you how to use the different media channels individually or in a mix to achieve reach.

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