Demand generation: lead generation for complex products and services
We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.
Digital B2B marketing: Six myths that persist
In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.
Native advertising: first-class traffic with long-term effect
The Digitale has been using native advertising for years. In this Insight, you’ll find out which advantages Native Ads also offer for your business.
AI in digital marketing today: How is the industry positioned?
We show you which trends are responsible for this growth and why you should pay special attention to AI marketing tools.
Chatbots: Artificial intelligence in practice
Future technology chatbots: what possibilities they offer today and what the most successful use cases are, we show you in this insight.
The perfect video with the drone – instructions for captivating shots
We show how you can realize aesthetic recordings for your project and what is really important for drone videos.