With over a billion users, WeChat is the central digital ecosystem in China. For drinktec 2025, The Digitale developed a customized WeChat strategy that effectively reached Chinese decision-makers. With data-driven control, creative ads, and dynamic optimization, it succeeded in significantly increasing visibility and interaction in the Chinese market.
Content marketing is more than just producing content – it’s a strategic approach that uses relevant and valuable content to build trust, increase brand awareness, and foster long-term customer relationships. A successful content marketing strategy connects business goals with audience needs, sets clear KPIs, defines responsibilities, leverages the right channels (organic and paid), and relies on data-driven decisions.
Key pillars include: goal setting, audience analysis, relevant topics blending facts & storytelling, and well-planned distribution. Regular audits, a realistic budget, clear processes, and the right tools (from AI assistance to analytics) ensure efficiency and sustainability. Only a structured, holistic approach can deliver measurable impact and lasting growth.
An informative overview of social media as a strategic communication tool: It highlights the most important functions of social platforms, their significance for businesses, advantages such as reach, target group targeting, and community interaction, as well as the 10 most popular networks from Facebook to Twitch. It also emphasizes the role of influencer marketing and the added value of creative, data-driven content for sustainable brand loyalty.
With a precisely orchestrated campaign, ISPO demonstrates how modern trade fair marketing works today: data-driven, targeted, and internationally scalable. At the heart of the campaign is a digital platform that strategically connects content, channels, and leads—for maximum impact with minimal waste.
Data-driven success: How Bühler reaches global niche target groups and generates leads below the CPL benchmark with a precise B2B strategy.
How can digital transformation be made understandable, accessible, and truly useful for SMEs?
How to address a specific customer segment in a less digitized market where Hoffmann offers a solution to digitize the manufacturing industry?
Implementing a new, uniform, integrated brand strategy for a large product portfolio with ongoing operations and a tight schedule - that was the challenge for ISPO.com, the website of ISPO, the leading sports network in the world. After all, ISPO.com is not only the...
The challenge: How do you create an exhibition stand that attracts a high level of attention and gives the user the opportunity to acquire relevant information intuitively and independently? For this purpose, the world of information should be extended into the...
More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – operating the telecommunications network is an exciting task.