Marketing Dashboard – More clarity. More control. More impact.
Keep your KPIs under control: With a digital dashboard that really takes your marketing forward
When digital analytics becomes a data trap – without a KPI dashboard, you can’t see the big picture
Marketing teams face a mountain of data every day – spread across countless tools, channels, and formats. Instead of clear insights, there is often a jumble of numbers: reports contradict each other, KPIs are difficult to compare, and important findings get lost in the flood of data. Decisions are based on gut feeling rather than reliable facts. To maintain an overview in this chaos, you need more than Excel spreadsheets—you need structure, relevance, and real-time transparency.
All marketing KPIs in one dashboard – tailored precisely to your needs
An intelligent KPI dashboard aggregates all relevant data sources – from analytics systems such as Adobe or Google Analytics to CRM systems such as Hubspot or Salesforce to paid media on Google. Meta, LinkedIn, TikTok, and more. This dashboard then transforms data into visual, understandable insights. Not only do you get a complete overview, but you can also analyze specific campaigns, channels, or funnel phases in depth. Dashboards should be flexible, CI-compliant, and tailored to your individual KPIs. This gives you real-time insights that enable you to effectively manage your marketing.
Who needs a KPI dashboard?
A KPI dashboard is particularly useful for marketing managers who need to make quick and informed decisions in complex environments. It offers clear advantages for:
- Digital marketing strategists
For managing complex, cross-channel strategies based on consolidated data. - CMOs and marketing managers
For transparent performance measurement vis-à-vis stakeholders and the derivation of strategic decisions. - Performance marketing teams
To allocate budgets efficiently, optimize campaigns, and target specific audiences. - Content and social media teams
To evaluate the engagement, reach, and conversion potential of individual measures. - Agencies and external partners
For a uniform data basis, better collaboration, and transparent reporting to customers.
Whether you’re a start-up, medium-sized business, or large corporation, a dashboard makes all the difference wherever marketing data needs to be used smartly.
Real-world example: Campaign dashboard for an enterprise SaaS provider
An international software manufacturer for enterprise IT solutions was faced with the challenge of efficiently managing and measuring a complex demand generation campaign across multiple channels. The goal was to address a specific target group in the DACH region, raise awareness for specialized software products, and generate qualified leads for sales.
At the heart of the solution was a custom-developed campaign dashboard that made all relevant KPIs visible in real time and at a glance – from impressions, clicks, and engagement rates to funnel metrics such as cost per lead and lead quality scores.
Our services
- Consolidation and harmonization of data from programmatic advertising, email marketing, web analytics, and CRM systems.
- Development of customized KPI logic for each funnel phase (awareness, consideration, conversion).
- Visual presentation via a central marketing dashboard that provides user-friendly information to both operational teams and management.
The campaign dashboard enabled the client and us as the executing agency to make data-driven decisions about channels, budgets, and content, thereby establishing a sustainable demand strategy. For the international marketing team, it was not just a reporting tool, but a real control hub for sustainable growth in the enterprise segment.
The figures speak for themselves:
- Over 22 million impressions in the target group.
- 3,500 qualified leads through multi-stage campaign touchpoints.
- Complete transparency on campaign impact and ROI in real time.
- Strategic learnings for future campaigns and content focus.
Excerpt from our references
How we start your dashboard project
- Kick-off & goal definition: Joint workshop to define your KPIs, goals, and use cases.
- Tool & data analysis: Review of existing systems (e.g., GA4, CRM, social ads, email) and technical requirements.
- Concept & design: Development of a user-friendly, CI-compliant dashboard concept.
- Prototyping & feedback: Iterative implementation with regular coordination and fine-tuning.
- Testing & handover: Functional testing, data validation, handover to your team.
- Training & support: Onboarding, guidance, and ongoing development upon request.
Ready for clarity in your marketing?
Would you like to not only see your marketing figures, but really understand them? Then now is the right time.
FAQ: Everything you need to know about marketing dashboards, KPIs, and analytics
How can a digital marketing dashboard help measure and analyze the success of marketing campaigns?
A marketing dashboard acts as a central hub for all data—across channels, in real time, and visually presented. It replaces fragmented Excel reports, manual monitoring, and subjective assessments with clear, data-driven insights.
Through automated analysis of the collected metrics, the dashboard shows you at a glance which touchpoints are working, how target groups are behaving, and where performance is stalling. This allows you to not only better evaluate the impact of individual measures, but also identify dependencies between channels and customer journey phases.
Whether social ads, newsletters, SEO, or paid search, a good dashboard helps you identify performance bottlenecks, scale successful elements, and systematically optimize campaigns across the entire funnel. In addition, a well-structured dashboard allows you to track how measures are affecting your revenue at any time.
Which key performance indicators (KPIs) are particularly important for an effective marketing dashboard?
The selection of KPIs always depends on the campaign objective, the business model, and the respective funnel stage. However, for an effective marketing dashboard, it is crucial that these metrics are:
- Targeted,
- Comparable
- and relevant to decision-making.
Important KPIs for performance-driven marketing include:
- Cost per lead (CPL)
- Customer acquisition cost (CAC)
- Click-through rate (CTR)
- Conversion rate (CVR)
- Return on ad spend (ROAS)
- Engagement rate (e.g., social media)
In a strategic context, metrics such as brand awareness, funnel dropout rates, and customer lifetime value are also becoming increasingly important. Important: An overloaded dashboard loses its impact. It is better to have a focused set of KPIs that are geared toward the goal and use case.
Which metrics in the dashboard are really relevant for decision-making – and how do you filter out the right ones?
Not every number provides real insights – that’s why it’s crucial to only visualize metrics in the dashboard that have a direct impact on your marketing decisions. These include conversion rates, cost per lead, customer acquisition cost, return on ad spend, and engagement values, depending on the campaign goal and funnel stage.
We help you distinguish between unimportant metrics, known as “vanity metrics,” pure observation values (“nice to know metrics”), and decision-relevant KPIs (“need to act”). The focus is on metrics that can be specifically controlled, are directly linked to your goals, and show where optimization is possible. Less is often more – because a focused dashboard delivers faster, clearer insights.
Which tools and software are best suited for creating and visualizing a KPI dashboard?
The “best” tool depends on your tech stack, data volume, and the integrations you need. We often recommend these tools:
- Power BI (particularly strong in data modeling and visualization, comprehensive data protection features),
- Google Looker Studio (formerly Data Studio, ideal for Google Analytics & Ads integration),
- Tableau (flexible and very deep analytically, but often a bit cumbersome),
- Klipfolio (simple and good for smaller setups),
- Databox (fast visualization with many templates).
It’s not the tool alone that matters, but how it connects data sources, ensures data quality, and provides users with insights they can understand and use.
Our approach at The Digitale: We select the tool together with you – depending on your existing infrastructure and data requirements – and help you create a customized dashboard that meets your needs.
How can marketers use marketing dashboards to make better decisions and optimize relevant campaigns?
Dashboards turn data into concrete action points. With a consolidated view of all relevant KPIs, marketing managers can immediately see what is working well – and what isn’t. This means that decisions are no longer made based on gut feeling, but on facts.
Examples:
- A declining CTR in retargeting? Adjust the message or frequency.
- High CPL in an ad group? Shift budget to more efficient segments.
- Low engagement rates on social media? Rethink creative or timing.
Good dashboards don’t just show numbers, they reveal patterns that are often overlooked in the hustle and bustle of everyday life. This turns reactive reporting into proactive performance management.
How can we adapt our marketing strategies based on the dashboard data?
The true strengths of a dashboard become apparent when adapting strategies. After all, numbers alone are of little use—it’s all about interpretation and translation into concrete measures.
With a well-founded dashboard, you can:
- Validate hypotheses: e.g., whether a new funnel is working.
- Compare target group segments and address them more specifically.
- Allocate your budget more efficiently, for example through CPA comparisons.
- Optimize content formats based on engagement and conversion data.
- Identify funnel bottlenecks (e.g., high traffic but few leads).
In short: Your strategy becomes more agile, data-driven, and continuously optimized—instead of being changed once a quarter on a hunch.
Which platforms and ad channels can be integrated into your dashboard?
Our marketing dashboard can be flexibly connected to all common platforms and ad channels – from Google Ads, Meta (Facebook, Instagram), LinkedIn Advertising, and TikTok to email tools and SEO tools such as Ahrefs, Semrush, or Sistrix, and of course web analytics platforms such as Adobe, Google Analytics, or Mapp. CDP and CRM systems such as HubSpot, Salesforce, and others, as well as press and social media monitoring and display and programmatic providers, can also be integrated via interfaces. The result: a central, unified view of all relevant marketing activities and performance data.
Can dashboards be updated in real time and how reliable is the data?
Yes – our dashboards offer real-time or near-real-time updates, depending on the data source used.
This gives you access to up-to-date KPIs at all times, without delays or manual reporting. The data comes directly from verified sources (e.g., via API access) and is regularly validated to ensure high data quality. This puts your strategic decisions on a reliable, consistent footing – rather than on snapshots or estimated metrics.
How does your dashboard provide a central overview of all relevant KPIs?
Our dashboards are designed to bundle all important metrics from your digital channels in one place – visually understandable, strategically focused, and precisely tailored to your goals. You not only get a granular analysis of individual campaigns, but also a central overview of funnel stages, platforms, KPIs, and leads. This allows you to immediately see what is working – and what needs to be adjusted. The intelligent display helps you set priorities and keep an eye on your performance – from conversion to ROI.
And best of all, you can keep track of all developments and reliably monitor KPIs.
What options does your KPI dashboard offer for integrating data sources?
Our KPI dashboard has a modular structure and can be flexibly linked to various data sources – from Google Analytics and social ads to CRM and e-commerce systems. Powerful integrations (e.g., REST APIs, webhooks, or ETL processes) also allow individual platforms or proprietary systems to be integrated. The result is comprehensive reporting with seamless display of all relevant metrics—tailored to your KPIs, channels, and strategic requirements.