Efficient analyzes and transparent visualization of relevant data are of fundamental importance regarding the success of digital marketing projects and campaigns. That’s why at THE DIGITALE every project is based on extensive analysis. We gather all available data about your target groups and evaluate their motivations, pains, and gains in order to get a 360-degree picture of your potential market. This analysis is based on sophisticated data from you and your CRM, as well as data from search engines, social channels, market research providers and statistic tools which we can access centrally.
We don’t rely only on creative meetings and brainstorming. No doubt, expertise and experience are an important asset within successful concepts and creations. However, they are only one part of the puzzle. In the age of big data and artificial intelligence, we are able to base our decisions on real facts – which is what we do.
Below you can find an excerpt of the tools we are applying within our analyzes.
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