Analytics & Business Intelligence
Simple solutions for clear decisions
Is your marketing drowning in the flood of key figures?
Social followers, website traffic, SEO visibility, newsletter subscribers, engagement values, leads, sales, … With the exponential growth in the use of digital touchpoints, you as a decision maker in marketing or communication are faced with a dramatically increased number of KPI – in fact, a flood of key figures.
The result: Valuable data from your customers is no longer really used as a basis for rational decisions because it is no longer easy to capture and analyze. You are “drowning” in reports without any recognizable reference to the business.
Is your marketing drowning in the flood of key figures?
Social followers, website traffic, SEO visibility, newsletter subscribers, engagement values, leads, sales, … With the exponential growth in the use of digital touchpoints, you as a decision maker in marketing or communication are faced with a dramatically increased number of KPI – in fact, a flood of key figures.
The result: Valuable data from your customers is no longer really used as a basis for rational decisions because it is no longer easy to capture and analyze. You are “drowning” in reports without any recognizable reference to the business.
The solution: Meaningful analyses & dashboards
This is exactly where our services come into play. Because our analysis and business intelligence solutions ensure faster and better decisions for you and your teams. Clear. Simple. Every day.
Highlights of our solutions:
Meaningful visualization of data for strategic and tactical decisions
Across all data pots and channels (even “old” systems without programmatic interface can be operated)
Increase the performance and efficiency of e.g. marketing, communication or sales teams
Comprehensive advice on data management, security and privacy
The solution: Meaningful analyses & dashboards
This is exactly where our services come into play. Because our analysis and business intelligence solutions ensure faster and better decisions for you and your teams. Clear. Simple. Every day.
Highlights of our solutions:
Meaningful visualization of data for strategic and tactical decisions
Across all data pots and channels (even “old” systems without programmatic interface can be operated)
Increase the performance and efficiency of e.g. marketing, communication or sales teams
Comprehensive advice on data management, security and privacy
You are convinced and want to know more?
Excerpt of our Customers
You want to know exactly?
This is what we have already achieved:
Hoffmann Group – Digitalization in the tool market Hoffmann Group
How to address a specific customer segment in a less digitized market where Hoffmann offers a solution to digitize the manufacturing industry?
Telekom Podcast
More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – operating the telecommunications network is an exciting task.
ISPO.com
How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?
Efficient analyses – this is how we proceed
For the success of your digital marketing projects, efficient analyses – such as market analysis, website analysis, social analysis, SEO analysis or even a target group analysis – are of crucial importance. Also very important: a transparent presentation and interpretation of the relevant data. For this reason, we at THE DIGITALE start every project with a comprehensive analysis of your data and such.
Business Intelligence done right
With data analytics, we work together with you to obtain a comprehensive picture of your target group, examine their motives and drivers, such as “Pains & Gains” and web trends. We build these analyses on comprehensive data from your CRM system. In addition, we have central access to the analysis options of search engines, social media platforms and market research companies, as well as competitor analysis systems and other analysis tools.
Creativity and data competence
We don’t just rely on creative meetings and brainstorming sessions. No question, expertise and experience are an important part of successful concepts and creations. But they are only a part of the picture. Because in the age of Big Data and Artificial Intelligence, data gives us the ability to make decisions based on hard facts.
Tools we frequently use:
Other Services
Analytics & BI
Efficient analyses and a transparent presentation of the relevant data are crucial for the success of digital marketing projects and campaigns.
Strategy & Conception
With proper data, innovative tools, agile methods and our experienced team we create concepts that make success not only plannable but also measurable.
Content & Editorial
Our editorial team of experienced journalists knows how to tell stories and draws on our high SEO and marketing expertise when creating content.
Design, UX, Conversion
Through our data-based approach we create a user experience that helps you to achieve your goals more efficiently and easily.
Development & CMS
Your technology should not dictate your strategy. We can help you analyze and optimize your existing technology.
Marketing & Promotion
We are not just interested in clicks, but in relevant traffic. That’s why we have developed our own growth hacking strategies that give your content extremely high reach.