Demand Generation: Lead-Generierung für komplexe Produkte und Services
We explain what the success criteria for demand generation are and for which use cases this marketing tactic is recommended.
How to find the right content marketing agency for your projects
With this checklist you will find the right partner for your projects: Eight points you should definitely check when looking for an agency!
Digital B2B marketing: Six myths that persist
In this Insight, we dispel myths about influencer and social media marketing in B2B, among other things.
Native advertising: first-class traffic with long-term effect
The Digitale has been using native advertising for years. In this Insight, you’ll find out which advantages Native Ads also offer for your business.
AI in digital marketing today: How is the industry positioned?
We show you which trends are responsible for this growth and why you should pay special attention to AI marketing tools.
YouTube ranking factors – from coloured eggs and SEO criteria
The success of a YouTube video depends on many factors. Some can be influenced, others not.
Content strategy with the PESO mix
In this insight we explain the PESO model and show you how to use the different media channels individually or in a mix to achieve reach.
How we successfully master the home office challenge
We will show you which tools we use for our digital workflow and how your company can successfully implement home office measures.
Chatbots: Artificial intelligence in practice
Future technology chatbots: what possibilities they offer today and what the most successful use cases are, we show you in this insight.
The perfect video with the drone – instructions for captivating shots
We show how you can realize aesthetic recordings for your project and what is really important for drone videos.
Drone recordings – with these tips your project will take off
What is the drone market like in Germany, what is the legal situation regarding the use of drones and which technology is suitable for your project? We clarify.
Marketing strategy: How your corporate podcast becomes known
Do you want your podcast to reach your target audience and gain recognition? In this Insight we talk to Valeska Fuhlenbrok about the successful marketing of a podcast.
How to Podcast – from the idea to the live performance
We spoke with our Senior Content Manager Valeska Fuhlenbrok, who among other things designed and supervised the telekomnetz podcast.
WordPress with Gutenberg: THE DIGITALE tests the new editor itself
In order to find the ideal digital solution for our customers, we need to know the market and the products exactly. In doing so, we are always breaking new ground.
Optimize headline: 11 tips for a good headline
The 11 best tips for “must click” headlines, based on study results, expert opinions and our own experience.
User Experience and UX Prototyping Crash Course
User Expierence & Customer Journey – how can these terms be integrated into the business strategy, how can they be measured and how can ROI be generated in the long run?
The Digitale implements first content marketing project for ISPO on Thunder
We and our partner, the Drupal specialist undpaul GmbH, realized the project for ISPO in only twelve weeks development time.
The four competences of content marketing
Would you like to know how content marketing works as a complete package from one source? Let us explain to you how we make content marketing successful at THE DIGITALE.
Platforms for your content marketing strategy: YouTube, Snapchat, Pinterest and Twitter
In our two-part series, we look at all the important Social Media channels and make brief recommendations on how these can be used for companies’ content marketing strategy.
Platforms for your content marketing strategy: Facebook, LinkedIn, Xing and Instagram
In our two-part series we deal with the different social media platforms and their sense for content marketing and content strategy of companies.
Coca-Cola: From advertising giant to content producer
Coca-Cola intends to completely change its communication strategy by 2020. How does the balance sheet look after a good three years?
New SEO criteria: How Google can still be impressed
Is there an SEO and keyword strategy that will bring my website to the top of the Google ranking? What does SEO success actually mean? We tell you.
Content marketing projects: With these tips you will definitely become more efficient!
These six tips show how we at THE DIGITALE successfully organize and design our work
7 reasons why content marketing pays off
Is content marketing actually worthwhile? A question that moves many decision makers in companies. Even you?