Content & Editorial

Content
that delivers
measurable
success

That's what I want

Content & Editorial

Content that delivers
measurable success

Jugendlicher mit "BOOM KPI" Schild in der Hand und Superheldenmaske vor den Augen

We are bombarded with advertising

Your target group, you and I, we all get bombed every day. With ads, mailings, spots … With thousands of advertising messages. Our brain reacts with advertising blindness. 

Instead of looking at posters, we simply stare at the smartphone at the bus stop. And during the TV commercial break, we go to the fridge or potty – or chat briefly with our buddies on Insta and Whatsapp. We use technical aids such as adblockers to keep our smartphones and PCs safe from all that stuff.

So that we can finally search in peace with Google. And ask friends via Social what they recommend. And of course we read reviews and websites of the providers.  To buy the next car, those fancy shoes or the software solution for our company. And that’s where content enters the picture!

We are bombarded with advertising

Your target group, you and I, we all get bombed every day. With ads, mailings, spots … With thousands of advertising messages. Our brain reacts with advertising blindness.

Instead of looking at posters, we simply stare at the smartphone at the bus stop. And during the TV commercial break, we go to the fridge or potty – or chat briefly with our buddies on Insta and Whatsapp. We use technical aids such as adblockers to keep our smartphones and PCs safe from all that stuff.

So that we can finally search in peace with Google. And ask friends via Social what they recommend. And of course we read reviews and websites of the providers.  To buy the next car, those fancy shoes or the software solution for our company. And that’s where content enters the picture!

Jugendlicher mit "BOOM KPI" Schild in der Hand und Superheldenmaske vor den Augen

The Solution: Authentic Content Marketing

With authentic content you can tell true stories about your brand, your products and your services. And thus have lively and credible conversations with your target group at eye level. This is real change  away from megaphones to real interaction.

We are especially happy to do this for you:

Text, images, info graphics for web and social media
News, reports and blog posts
Useful information like how-to articles, FAQs, explanatory pieces
Videos for Youtube, Facebook, Instagram and Co.
 E-mailings and direct marketing measures
Marketing automation 
Landingpages and whitepaper

superkid-maedchen-giesst-pflanze

The Solution: Authentic Content Marketing

With authentic content you can tell true stories about your brand, your products and your services. And thus have lively and credible conversations with your target group at eye level. This is real change  away from megaphones to real interaction.

We are especially happy to do this for you:

Text, images, info graphics for web and social media
News, reports and blog posts
Useful information like how-to articles, FAQs, explanatory pieces
Videos for Youtube, Facebook, Instagram and Co.
 E-mailings and direct marketing measures
Marketing automation 
Landingpages and whitepaper

superkid-maedchen-giesst-pflanze

You are convinced
and want to learn more?

You are convinced
and want to learn more?

You will be in best company – our references

Logo des Unternehmens Acquia
Logo des Unternehmens Allianz
Logo des Unternehmens BWT
Logo des Unternehmens Daimler
Logo des Unternehmens Ebay
Logo des Unternehmens ISPO
Logo des Unternehmens Keller Sports
Logo des Unternehmens Messe München
Logo des Unternehmens MicroFocus
Logo des Unternehmens Microsoft
Logo des Unternehmens Nuernberg Messe
Logo des Unternehmens Schoeffel
Logo des Unternehmens Telekom
Logo des Unternehmens Zeiss

You will be in best company – our references

You want to know exactly?
We have already achieved all this:

Micro Focus Universe

Micro Focus Universe

The major event originally planned as a live trade fair in The Hague had to be converted into a virtual conference within two weeks.

Telekom Netz Podcast

Telekom Netz Podcast

More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – operating the telecommunications network is an exciting task.

ISPO.com

ISPO.com

How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?

This is how we proceed:

You have something to say – but how do you transport your messages? It’s quite simple: analyze the target group, set goals, evaluate SEO keywords and social hastags and create content – done. That’s what you often read in guides for SEO Content Marketing.

Since this has unfortunately become more complex today, most companies trust a content marketing agency for content marketing or corporate publishing. However, many a content or corporate publishing agency does not have the holistic approach that we believe is critical for success:

  • Systematic analysis: systematically and continuously analyze the target group and its needs
  • Engaging content: Answer these needs with relevant content – entertaining, informative, emotional, credible 
  • User experience & technology: Staged according to the target group and state-of-the-art technology
  • Active promotion: Market the content at the touchpoints where your target group is really moving. For example Search, Social or Native Advertising
  • Strategy along the customer journey: Provide the customer’s entire journey with communication offers, measure (!) and optimize

This is how we manage to create the perfect content for your customers and your business goals. Our editorial team of experienced journalists knows how to tell stories and draws on our high SEO and marketing expertise when creating content.

This results in texts, images, videos and graphics that inspire customers, transport information in a clever and understandable way and generate a maximum of conversions. With our large pool of authors, we can do this for B2C and content marketing B2B topics. Our team will optimize all content to fit your strategy – whether social media, website, podcast or whitepaper.

Sounds great, but where do we go from here? Like this:

Other Services

Analytics & BI

Efficient analyses and a transparent presentation of the relevant data are crucial for the success of digital marketing projects and campaigns.

Strategy & Conception

With proper data, innovative tools, agile methods and our experienced team we create concepts that make success not only plannable but also measurable.

Content & Editorial

Our editorial team of experienced journalists knows how to tell stories and draws on our high SEO and marketing expertise when creating content.

Design, UX, Conversion

Through our data-based approach we create a user experience that helps you to achieve your goals more efficiently and easily.

Development & CMS

Your technology should not dictate your strategy. We can help you analyze and optimize your existing technology.

Marketing & Promotion

We are not just interested in clicks, but in relevant traffic. That’s why we have developed our own growth hacking strategies that give your content extremely high reach.