Your new LinkedIn agency
LinkedIn Marketing from The Digitale is the turbo for your lead generation
Leads are the central challenge in B2B marketing
We are your LinkedIn agency for targeted reach!
This is where our agency’s LinkedIn strategy comes in: The targeted combination of tailored messaging, precise targeting, and individual support in the transition from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) enables our clients to not only build visibility, but also authentic connections with relevant target groups. We focus on long-term strategies, because successful lead generation is the result of a marathon – often described as demand generation.
With an approach that is tailored to the individual needs of the company, we create a bridge between your company and potential customers on LinkedIn. Our marketing strategy combines creative content, professional presence, LinkedIn Ads, and data-driven targeting to give you a sustainable competitive advantage. Join us in discovering new ways our LinkedIn marketing agency can effectively support your sales goals.
The Digitale as your new LinkedIn agency
Our advantages:
1. best practices: We understand the subtle nuances of the platform and ensure that your content is presented effectively and in line with LinkedIn’s requirements.
2. thought leader: As one of the leading LinkedIn agencies for the German speaking markets, we bring extensive experience and expertise, especially in the B2B sector, to take your LinkedIn marketing to a new level.
3. LinkedIn Partner Agency: Through our close partnership with LinkedIn, we not only have access to the latest tools and resources but can also benefit from the latest developments on the platform to optimize your campaigns.
Our full-service LinkedIn marketing process:
2. project start: Then it starts! Our joint social media project begins with the defined goals. We rely on a customized mix of organic LinkedIn marketing and LinkedIn Ads. This approach allows us to respond flexibly to your specific requirements.
3. continuous monitoring and adjustment: We always stay on the ball, report on performance, and make adjustments where necessary. In this way, we ensure that not only the defined accounts are reached, but also that the quality of the interactions meets your expectations.
5. identification of sales-ready accounts: Our ultimate goal is to not only generate qualified leads, but to identify sales-ready accounts. We support your sales through precise analysis and data-driven strategies.
Our clients are our pride and joy
Are you convinced and want to know more?
Organic or paid marketing? A mix of both makes the difference
Organic LinkedIn marketing
Our approach to organic LinkedIn marketing is based on a customized social media strategy. The cornerstones of this are generally high-quality content and experienced brand ambassadors.
By providing high-quality thought leader content, we create sustainable brand awareness within your target group. This awareness is then converted by carefully selected Brand Ambassadors. In the long term, Brand Ambassadors become social sellers who build authentic connections and successfully represent the company. This process is successively expanded through automated and tool-supported networking.
We also use targeted conversion campaigns to effectively support your goals and ensure comprehensive visibility.
LinkedIn Ads
The cornerstone of LinkedIn Paid measures lies in a precise definition of goals and target groups. Based on these parameters, your budget and schedule, our experts select the optimal ad formats.
Of course, our agency’s experienced content team will be on hand to help you if required, whether it’s creating creatives or developing the content to be advertised, such as whitepapers or e-books.
Permanent optimization takes place during the term of the project. We continuously analyze the performance, adjust the strategy if necessary and ensure that your LinkedIn Advertising continuously achieves the best results. We do not see ourselves as mere administrators of your campaigns but work continuously to optimize them. Our ultimate goal is for companies to get the most out of their LinkedIn presence at all times.
Frequently asked questions (FAQ)
How does online marketing on LinkedIn work?
LinkedIn marketing is a powerful tool for optimally positioning your brand in the B2B segment. We use targeted campaigns to speak directly to your target audience and build valuable, long-term relationships. The diversity of the platform allows us to send your messages precisely to those who will benefit most from it among millions of members.
What makes LinkedIn different from other (social media) networks?
LinkedIn stands out due to its clear business focus. In contrast to other social media and ads platforms such as Facebook, Instagram or Google Ads, the focus here in the DACH region is clearly on professional contacts, networking, and business interactions. This makes LinkedIn the perfect choice if you want to present your company in a professional environment and address potential customers or partners. The actual community management, on the other hand, works very similarly to other social networks.
What content do I need for LinkedIn?
On LinkedIn, quality counts over quantity. Our experienced team will work with you to develop a customized content strategy for your LinkedIn company page. The result is appealing, professional content that attracts the attention of your target group. From informative articles and visually appealing infographics to interactive videos – we make sure that content marketing in a business context is a complete success.
What does marketing on LinkedIn cost?
LinkedIn is considered relatively expensive compared to othersocial media platforms. However, the cost of advertising on LinkedIn can vary greatly depending on the type of campaign, target group, competition, and duration. For example, a CPC of less than €2 is considered very good for awareness campaigns. If conversions are the goal, a cost per LinkedIn lead of less than €100 is an excellent value. As a professional LinkedIn marketing agency, we offer customized solutions to ensure you get the most out of your budget for the company.
Do LinkedIn campaigns make sense?
Absolutely! LinkedIn campaigns offer a unique opportunity to reach your target audience directly and increase your brand’s visibility. Targeted ads allow you to stand out from the crowd and speak directly to potential customers. This maximizes the effectiveness of your campaigns and allows you to reach exactly those who can promote your company with your advertising.
Who do you reach with LinkedIn campaigns?
LinkedIn allows us to tailor your ads to your exact target audience. This means that thanks to LinkedIn’s granular targeting options, you can directly reach decision makers, executives and professionals in your field. This allows you to maximize the effectiveness of your campaigns and reach exactly those who can help your business.
What types of ads are there on LinkedIn?
The most common type of LinkedIn Ads are Sponsored Content Ads such as Single Image Ads, Carousel Ads and Video Ads. These are embedded natively in the user’s feed and therefore achieve high engagement rates.
Text ads are a cost-effective option for low budgets or a good addition to other formats.
Last but not least, the Dynamic Ads category includes ads in LinkedIn Performance Ads that dynamically adapt to the user and contain personalized elements.