Account Based Marketing with THE DIGITALE:
Identify your desired customers and address them directly
Why account-based marketing?
Imagine you could reach your potential customers with the right message at the right time – exactly when they are interested in your products and services. With Account Based Marketing (ABM) you can achieve exactly that.
Account Based Marketing: Easier said than done
ABM is certainly one of the top trending topics in online marketing, especially in the B2B sector. But many B2B companies have difficulties with its introduction and implementation. There is often a lack of expertise, information, traffic or simply the necessary resources.
Typical questions about account-based marketing are
- What is account-based marketing – how does it work?
- What is the right account-based marketing strategy for my company?
- How do I find the right software? What do I need to do to use it?
- What account data do I need? And what about data protection (GDPR)?
- Do I even have enough qualified traffic?
- What is relevant content? What content do I need? Who creates it for me?
- How do I establish collaboration between marketing and sales?
- How do I automate the workflows for inbound marketing and sales?
- Where in the customer journey and sales funnel is ABM located?
- How do I prove the return on investment?
Account Based Marketing: Easier said than done
ABM is certainly one of the top trending topics in online marketing, especially in the B2B sector. But many B2B companies have difficulties with its introduction and implementation. There is often a lack of expertise, information, traffic or simply the necessary resources.
Typical questions about account-based marketing are
- What is account-based marketing – how does it work?
- What is the right account-based marketing strategy for my company?
- How do I find the right software? What do I need to do to use it?
- What account data do I need? And what about data protection (GDPR)?
- Do I even have enough qualified traffic?
- What is relevant content? What content do I need? Who creates it for me?
- How do I establish collaboration between marketing and sales?
- How do I automate the workflows for inbound marketing and sales?
- Where in the customer journey and sales funnel is ABM located?
- How do I prove the return on investment?
The solution: Account-based marketing as a full service from THE DIGITALE
With our solution, we offer you an all-in-one solution with which you can implement account-based marketing successfully and without stress. We help you to develop the right ABM strategy to address your target group directly with personalised content. Thanks to our many years of experience in online marketing, we are well prepared to help you launch or optimise your ABM campaign.
We can take care of everything on request: from the strategic framework, compliance check, technical implementation and automation, planning and organisation to training your colleagues or teams. We also create personalised marketing content such as ads and creatives, presentations, emails and much more. And we can also generate the right reach for you, inbound or outbound, paid or organic. A real full service. Already have one or more modules? No problem, our offer is modular!
Our solution offers you an all-in-one solution for account-based marketing:
- Strategic framework – We help you to develop the right ABM strategy.
- Compliance check – We guarantee that you fulfil all compliance requirements.
- Technical implementation – We support you with the technical implementation and automation of your ABM measures
- Planning and organisation – We work with you to plan and organise the campaign
- Training of colleagues and teams – We train your colleagues and you to make sure they understand everything
- Marketing content creation – We create emails, ads, presentations and other personalised content for your campaigns
- Reach – Whether paid or organic, we generate the right reach for you.
We offer flexible service packages so that you only get what you need. Are you ready for the next level in online marketing?
Gain a real competitive advantage!
Powerful account-based marketing with THE DIGITALE
Excerpt of our Customers
The solution: Account-based marketing as a full service from THE DIGITALE
With our solution, we offer you an all-in-one solution with which you can implement account-based marketing successfully and without stress. We help you to develop the right ABM strategy to address your target group directly with personalised content. Thanks to our many years of experience in online marketing, we are well prepared to help you launch or optimise your ABM campaign.
We can take care of everything on request: from the strategic framework, compliance check, technical implementation and automation, planning and organisation to training your colleagues or teams. We also create personalised marketing content such as ads and creatives, presentations, emails and much more. And we can also generate the right reach for you, inbound or outbound, paid or organic. A real full service. Already have one or more modules? No problem, our offer is modular!
Our solution offers you an all-in-one solution for account-based marketing:
- Strategic framework – We help you to develop the right ABM strategy.
- Compliance check – We guarantee that you fulfil all compliance requirements.
- Technical implementation – We support you with the technical implementation and automation of your ABM measures
- Planning and organisation – We work with you to plan and organise the campaign
- Training of colleagues and teams – We train your colleagues and you to make sure they understand everything
- Marketing content creation – We create emails, ads, presentations and other personalised content for your campaigns
- Reach – Whether paid or organic, we generate the right reach for you.
We offer flexible service packages so that you only get what you need. Are you ready for the next level in online marketing?
You want to know it exactly?
What is account-based marketing? How does it work?
Account Based Marketing (ABM) is a strategic approach that aims to target and individualise customers through highly personalised content. ABM focuses on meeting the specific needs of each individual customer by providing relevant and customised information to convert leads into customers.
Typically, account-based marketing includes tailored one-to-one emails, sponsored social media posts and ads, the development of account plans outlining the specific needs of each customer group, and personalised campaigns with assets such as articles, case studies, e-books or webinars that focus exclusively on the target customers.
Leads? Accounts!
No more worries about leads! With THE DIGITALE’s Account Based Marketing Service, marketing, sales and business development teams can identify key accounts and leads on their own website in real time and process them automatically. This means that only companies that are actually interested in your products or services are approached – real target accounts. And all in an efficient and data protection-compliant manner.
Thanks to our partner’s intuitive and user-friendly platform, you can detect validation signals from your website and your sales team can focus on customer contact instead of having to spend hours searching through data. All data is collected and organised for you into actionable insights about your website visitors. It has never been easier to find out who has visited your website and what they are really interested in. And best of all, you also get real contact details of your buyer personas, which you can use directly for your sales team or key account marketing.
So forget worrying about leads and focus on accounts!
The art of the right approach
Once you have identified the right target groups, the ABM platform helps you to get in direct contact with them – be it via email marketing or marketing automation in one-to-one or one-to-few format. Alternatively, you can also use modern outbound marketing channels such as Linkedin or Google Ads to present your products to a larger audience and inspire potential customers.
Thanks to various interfaces, the automated export of data to almost any CRM system is also child’s play. This means you can not only acquire new customers, but also up-sell and cross-sell – an important factor for your business growth.
How can I optimise my marketing strategy?
In order to develop a successful marketing strategy, research is essential. This involves gathering relevant information about the target audience – also known as target accounts – in order to create content that will resonate with them. Account-based marketing relies on high-quality content to encourage meaningful engagement with the desired prospects.
Another important aspect is the use of a powerful software and CRM system. This enables access to customer data and the identification of valuable key accounts. By utilising customer data, informed decisions can be made about target markets, marketing campaigns and product development. Using an ABM tool in conjunction with a CRM system makes it easier to efficiently track leads and maintain customer relationships.
You want to get to know us?
Book a free initial consultation now
How do I find the right software for my needs?
We have developed a comprehensive and agile process to find the right software together with you. We analyse your requirements and select the right tool for you on this basis. We have already successfully supported numerous customers in this way. We will be happy to reveal our “secret sauce” to you in a personal meeting.
What data do I need for my accounts and what about data protection (GDPR)?
All you need to get started with ABM is a powerful tool – no other data is required. Installation is quick and easy by integrating a small code on your website, similar to other tracking tools. With a tag manager, this is done in just a few minutes.
Our state-of-the-art ABM solution takes GDPR compliance into account and allows you to target customers without jeopardising their privacy and security. The technology provides secure tracking capabilities and creates unique customer experiences based on powerful yet GDPR-compliant insights.
Do I even have enough qualified traffic?
Before we define a strategy together, it is crucial to analyse your website’s qualified traffic. The success of your ABM campaigns depends on your marketing goals and therefore it is essential to use both quantitative and qualitative methods to increase traffic appropriately throughout the customer journey. We will help you achieve the required traffic levels for a successful ABM campaign by utilising the right strategies and tactics. Let’s work together on your success!
(The right) content is king
Admittedly: Content is a broad term that refers to content that can be consumed online, such as articles, images and graphics, e-books, podcasts, videos and other engaging information. It is an essential part of Account Based Marketing (ABM) as it encourages engagement with leads who are most likely to become customers.
By utilising content that is tailored to the specific interests, needs and preferences of each target audience, buyer persona or target account, ABM in B2B marketing helps to create a meaningful connection with your target audiences to nurture relationships and build trust. With content targeted at qualified leads and customers, marketers can gain insights about their target audience and customise content accordingly so that messages resonate better with readers. Content curation also plays an important role in content-based strategies, as curating content from external sources allows marketers to stay up to date on relevant topics while making their brand’s message accessible to a wider audience.
How do I establish collaboration between marketing and sales?
Successful collaboration between marketing and sales is the key to success in account-based marketing. To ensure that both teams are pulling in the same direction, responsibilities for each area must be clearly delineated, although overlap is possible. Effective collaboration is enhanced by aligning objectives, resulting in a smooth workflow. Regular communication is essential to keep abreast of any updates on both sides and to measure success against indicators. Clearly recognising the achievements of team members can help to foster a collaborative working environment. With the right measures in place, marketing and sales teams can work together effectively to maximise the results of their account-based marketing activities.
How do I automate inbound marketing and sales workflows?
By implementing automated inbound marketing for ABM, your organisation can save valuable time and resources. Team collaboration is improved to deliver a seamless customer experience. Powerful systems such as Hubspot, Salesforce, Sendinblue or Zapier play an important role here. They offer the necessary functions for integrating different software applications to create efficient workflow structures that reduce manual work processes and take over tedious tasks. With these automation services, we can customise the sequence of processes to achieve specific business goals. They simplify complex processes and still deliver outstanding results.
Where in the sales funnel is ABM located?
Understanding the customer journey effectively is essential for successful Account-Based Marketing (ABM), especially when the ‘hard’ sales funnel begins. ABM usually shows the greatest benefit in the middle of the journey: The customer has already visited the website and learnt about the products and services. As customers build a stronger relationship with a brand over time, this step in the journey forms the basis for creating personalised messages that are tailored to the target groups. In this way, we can increase engagement across multiple channels and convert prospects into buyers at the end of the customer lifecycle.
How do I prove the return on investment?
Proving the ROI of account-based marketing is crucial to understanding its impact on your business. A good way to track ROI is to measure the customer journey – from lead generation, to nurturing and growing relationships, to measuring success and gaining insights that can be used for future campaigns.
By analysing the customer journey, you gain insights into which tactics worked best in which phases. This allows you to optimise future efforts and truly evaluate the impact of ABM on your business. By utilising data effectively and understanding the customer journey, you can accurately measure the return on investment of ABM.