With over a billion users, WeChat is the central digital ecosystem in China. For drinktec 2025, The Digitale developed a customized WeChat strategy that effectively reached Chinese decision-makers. With data-driven control, creative ads, and dynamic optimization, it succeeded in significantly increasing visibility and interaction in the Chinese market.
With a precisely orchestrated campaign, ISPO demonstrates how modern trade fair marketing works today: data-driven, targeted, and internationally scalable. At the heart of the campaign is a digital platform that strategically connects content, channels, and leads—for maximum impact with minimal waste.
How can digital transformation be made understandable, accessible, and truly useful for SMEs?
How to address a specific customer segment in a less digitized market where Hoffmann offers a solution to digitize the manufacturing industry?
More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – operating the telecommunications network is an exciting task.
How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?