For many small and medium-sized enterprises (SMEs), digitalization is more of a challenge than an opportunity. Which IT solutions are really suitable? Where can I find reliable partners? And how can I keep track of all the trends?
That’s exactly why Deutsche Telekom teamed up with us to launch Cloud Explorer – a platform that provides guidance, builds trust, and enables direct connections. Practical. Focused. And always at the cutting edge of digital developments.
The challenge: making digitalization tangible
How can SMEs find their way into the digital future without getting lost in the jungle of buzzwords? Telekom wanted to create a platform that offers more than just information: a digital point of contact that bundles IT expertise, makes cloud solutions visible, and promotes genuine exchange. A platform that connects people, companies, and know-how.
The solution: Cloud-Explorer.de – more than just a platform
Together with Telekom, we developed Cloud-Explorer.de – an intelligent B2B ecosystem that combines the four key drivers of digital success:
Content. Technology. Traffic. Analytics.
As a full-service agency, we supported the project from start to finish:
- Strategic concept
- UX and UI design
- Technical implementation
- Editorial support
- Continuous development
At the heart of it all is an intelligent search function that makes it possible to find over 600 qualified IT service providers from the Telekom CSP² partner network. The offering is complemented by:
- A knowledge hub for cloud, IT security, and digitalization
- A dedicated magazine featuring relevant business trends
- Studies, events, and webinars for deeper insights
- An active community for digital exchange
We used the following services:
Analytics & BI
Strategy & Conception
Content & Editing
Development & CMS
Marketing & Promotion
Testimonial:
“With cloud-explorer.de, we have teamed up with The Digitale to create a platform that is much more than just a source of IT information: it brings people, solutions, and expertise together in a targeted manner, enabling them to find the right IT service provider. From the very beginning, our collaboration with The Digitale has been characterized by strategic understanding, digital excellence, and a genuine can-do spirit—exactly what we need to drive digitalization forward in Germany.”
The result: a digital companion for small and medium-sized businesses
Cloud-Explorer.de is now more than just a matching platform. It is a digital guide – a place for exchange, knowledge, and inspiration.
The platform has successfully positioned itself as:
- An information hub for cloud, cyber security, and digitalization
- A matching platform for over 600 IT service providers
- Trend magazine focusing on AI, the metaverse, and more
- Event hub for interactive webinars and workshops
- Community connector for genuine dialogue
Conclusion: How to do future-proof B2B content marketing
With Cloud Explorer, Deutsche Telekom shows how modern content marketing creates real added value. Designed for small and medium-sized businesses. Developed with The Digitale.
