How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?
Efficiently addressing customers digitally and winning them over to their own products and services: this is the challenge facing Messe München.
THE DIGITALE’s content strategy helps the 200-year-old family business to reflect this in a contemporary way and on modern channels, thus reaching a younger target group.
Allianz Deutschland AG relies on a newsroom concept in its corporate communications. The most important digital instrument is the jointly developed website.
The movement of refugees to Europe presents many people with great challenges – above all the refugees themselves.