How can a specific customer segment in a less digitized market be addressed by Hoffmann offering a solution for the digitization of the manufacturing industry?
Our customer, Hoffmann, is the market leader in tools and accessories for manufacturing companies, with a market penetration of over 90%. In addition to tools that are sold via the eShop, the Hoffmann Group also offers digital software solutions through at are sold via the Go Digital Store.
Measures
- Development of an account-based marketing (ABM) strategy
- Creation of landing pages tailored to the specific needs of the target companies
- Creation of content for the landing page that is geared towards account-based marketing
- Creation of ABM-focused landing page content
- Implementation and operation of the ABM tool Leadinfo
- Development of an ABM process to systematically approach and acquire the target companies
Diese Services haben wir eingesetzt:
Analytics & BI
Strategy & Conception
Content & Editing
Development & CMS
Marketing & Promotion
From market leader to digitalization pioneer
As the tool market has seen little to no digitalization to date and companies tend to be skeptical about digitalization, the Hoffmann Group was faced with the challenge of effectively addressing its top target group. As a digital agency, we took on this challenge.
The specific goal was to address and train companies that are on the path to digitalization and identify them for sales.
Account-Based Marketing (ABM) is a targeted approach that focuses marketing and sales efforts on high-value, pre-identified accounts. This makes it ideal for reaching the Hoffmann Group’s ideal customers. By implementing Leadinfo, an ABM tool, we empowered the Hoffmann Group to drive their digital transformation and effectively connect with their target audience.
Hoffmann is now on its way from a market leader in the manufacturing industry to a market leader in the digitalization of the manufacturing industry.

Results
- Over 9,000 clicks on the campaign
- Identification of 1,250 relevant companies
- Significant increase in page views during the campaign period (mid-February 2023-today)
- Creation of remarketing lists for lead generation

Solution with Leadinfo
With Leadinfo, we can passively identify and qualify companies by observing user behavior on the respective website. We can determine which pages were visited and how long users stayed on these pages. This allows us to target our ABM measures to these companies and reach them effectively.
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Peter Bilz-Wohlgemuth
COO / Managing Partner