The major event originally planned as a live trade fair in The Hague had to be converted into a virtual conference within two weeks.
More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – operating the telecommunications network is an exciting task.
How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?
The Deutsche Telekom network blog is an example of the digital transformation that many communicators are currently experiencing.
Sending faxes to journalists is a thing of the past: the world’s largest manufacturer of commercial vehicles needed an update on its strategy for successful communication in the new digital world.
Efficiently addressing customers digitally and winning them over to their own products and services: this is the challenge facing Messe München.