Case | Strategie & Konzeption EN Archive

WeChat marketing: effective B2B communication strategy for drinktec 2025

With over a billion users, WeChat is the central digital ecosystem in China. For drinktec 2025, The Digitale developed a customized WeChat strategy that effectively reached Chinese decision-makers. With data-driven control, creative ads, and dynamic optimization, it succeeded in significantly increasing visibility and interaction in the Chinese market.

ISPO Munich: Successful B2B marketing for the sports industry

With a precisely orchestrated campaign, ISPO demonstrates how modern trade fair marketing works today: data-driven, targeted, and internationally scalable. At the heart of the campaign is a digital platform that strategically connects content, channels, and leads—for maximum impact with minimal waste.

Data drives success: How Bühler generates leads in a niche B2B market

by Valentina Hart | 4 June 2025 | Case | Marketing & Promotion EN, Case | Strategie & Konzeption EN, Case EN

Data-driven success: How Bühler reaches global niche target groups and generates leads below the CPL benchmark with a precise B2B strategy.

Cloud Explorer – The platform for digital SMEs

How can digital transformation be made understandable, accessible, and truly useful for SMEs?

Hoffmann Group – Digitalization in the tool market

How to address a specific customer segment in a less digitized market where Hoffmann offers a solution to digitize the manufacturing industry?

Telekom Sustainability: Rethinking exhibition stands – extending analog into digital

by Sabrina Sombeck | 14 June 2024 | Case | Design, UX, Conversion EN, Case | Strategie & Konzeption EN, Case EN

The challenge: How do you create an exhibition stand that attracts a high level of attention and gives the user the opportunity to acquire relevant information intuitively and independently? For this purpose, the world of information should be extended into the...