Telekom Podcast

Telekom on your ears – the podcast

Launch of a Telekom podcast on the topic of network expansion.

Measures

• Concept
• Development
• Distribution
• Traffic

These services we have used:

This is what it’s about

More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – the operation of the telecom network is an exciting task that offers interesting material not only for YouTube, but also for the trend format Podcast. The challenge here was to recycle existing video material and prepare it for an audio channel.

Good preparation is the be-all and end-all

In the run-up to the actual podcast production, THE DIGITALE created a collection of potential topics, taking into account publications already made on the telecom network channels, and transferred them into an editorial plan.

Subsequent measures were:

• Adaptation of the topics from video to audio
• Creation of an editorial plan
• Planning and production of sound CI
• Creation of image material for social media channels and advertising
• Definition of an application strategy
• weekly analysis and, if necessary, budget adjustment of the traffic
• Omnichannel approach: linking all telecom network channels (podcast, blog, YouTube) with each other to create more reach

Results

• Launch of a new podcast with content for a predefined target group
• a total of more than 6,500 downloads via the played streaming services
• over 2,500 subscribers during the first season
• Commissioning of a second season
• Enlargement of the community and reach