Hoffmann Group – Digitalization in the tool market Hoffmann Group
How to address a specific customer segment in a less digitized market where Hoffmann offers a solution to digitize the manufacturing industry?
How to address a specific customer segment in a less digitized market where Hoffmann offers a solution to digitize the manufacturing industry?
More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – operating the telecommunications network is an exciting task.
How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?
The Deutsche Telekom network blog is an example of the digital transformation that many communicators are currently experiencing.
The major event originally planned as a live trade fair in The Hague had to be converted into a virtual conference within two weeks.
Sending faxes to journalists is a thing of the past: the world’s largest manufacturer of commercial vehicles needed an update on its strategy for successful communication in the new digital world.