WeChat marketing: effective B2B communication strategy for drinktec 2025
With over a billion users, WeChat is the central digital ecosystem in China. For drinktec 2025, The Digitale developed a customized WeChat strategy that effectively reached Chinese decision-makers. With data-driven control, creative ads, and dynamic optimization, it succeeded in significantly increasing visibility and interaction in the Chinese market.
ISPO Munich: Successful B2B marketing for the sports industry
With a precisely orchestrated campaign, ISPO demonstrates how modern trade fair marketing works today: data-driven, targeted, and internationally scalable. At the heart of the campaign is a digital platform that strategically connects content, channels, and leads—for maximum impact with minimal waste.
Data drives success: How Bühler generates leads in a niche B2B market
Data-driven success: How Bühler reaches global niche target groups and generates leads below the CPL benchmark with a precise B2B strategy.
Cloud Explorer – The platform for digital SMEs
How can digital transformation be made understandable, accessible, and truly useful for SMEs?
Hoffmann Group – Digitalization in the tool market
How to address a specific customer segment in a less digitized market where Hoffmann offers a solution to digitize the manufacturing industry?