ISPO Munich: Successful B2B marketing for the sports industry
With a precisely orchestrated campaign, ISPO demonstrates how modern trade fair marketing works today: data-driven, targeted, and internationally scalable. At the heart of the campaign is a digital platform that strategically connects content, channels, and leads—for maximum impact with minimal waste.
Cloud Explorer – The platform for digital SMEs
How can digital transformation be made understandable, accessible, and truly useful for SMEs?
Hoffmann Group – Digitalization in the tool market
How to address a specific customer segment in a less digitized market where Hoffmann offers a solution to digitize the manufacturing industry?
Telekom Sustainability: Rethinking exhibition stands – extending analog into digital
The challenge: How do you create an exhibition stand that attracts a high level of attention and gives the user the opportunity to acquire relevant information intuitively and independently? For this purpose, the world of information should be extended into the...
Telekom Podcast
More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – operating the telecommunications network is an exciting task.