More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – operating the telecommunications network is an exciting task.
How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?
The Deutsche Telekom network blog is an example of the digital transformation that many communicators are currently experiencing.
After THE DIGITALE had already attracted considerably more digital attention with the Schöffel blog, it was time to approach a younger audience.
THE DIGITALE’s content strategy helps the 200-year-old family business to reflect this in a contemporary way and on modern channels, thus reaching a younger target group.
Despite ongoing technical optimisation measures, the digital B2B distribution channel recorded massive losses in ranking.