ISPO.com
How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?
How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?
The Deutsche Telekom network blog is an example of the digital transformation that many communicators are currently experiencing.
The major event originally planned as a live trade fair in The Hague had to be converted into a virtual conference within two weeks.
After THE DIGITALE had already attracted considerably more digital attention with the Schöffel blog, it was time to approach a younger audience.
THE DIGITALE’s content strategy helps the 200-year-old family business to reflect this in a contemporary way and on modern channels, thus reaching a younger target group.
Despite ongoing technical optimisation measures, the digital B2B distribution channel recorded massive losses in ranking.