“Netzblog” – Blog of Deutsche Telekom
Deutsche Telekom’s “Netzblog” blog is an example of the digital transformation that many communicators are currently experiencing: Press spokespersons become corporate journalists who use their own platforms for storytelling, setting topics and reporting journalistically on their brand’s projects.
This is what it’s about
Supported by THE DIGITALE, a team of regional press spokespersons regularly publish their own background stories and reports from the multifaceted world of network expansion in the “Network” navigation area of the Deutsche Telekom blog.
The challenge in this project was to emotionalize the network expansion of Deutsche Telekom. In the process, successes such as an increase in traffic of +300% and a number of more than 8,800 Twitter and more than 24,000 YouTube subscribers were recorded.
Netzblog focuses on multi-channel distribution
If required, THE DIGITALE creates additional content, which is search engine optimized and prepared for social media. Together with the net blog team, THE DIGITALE has set up the YouTube channel Telekomnetz and the Twitter account @Telekomnetz.
In addition, THE DIGITALE ensures the distribution of content via paid channels, Facebook and the promotion of the YouTube channel.
Clear SEO strategy ensures excellent Google ranking
In addition, there are special campaigns such as the “Elbeblogger” 2015 and the “Telekom Netztour 2016”, with which we have achieved great success in terms of reach. In particular, organic link building via the Elbe Blogger’s call for tenders (Deutsche Telekom publicly sought a blogger to report on Deutsche Telekom projects along the Elbe) and a clear SEO strategy have led to the Deutsche Telekom blog achieving a significant increase in search engine visibility since 2015.