Deutsche Telekom’s online blog is an example of the digital transformation that many communicators are currently experiencing: Press spokespersons become corporate journalists who do storytelling on their own platforms, set topics and report journalistically on their brand’s projects.
Supported by THE DIGITALE, a team of regional press officers regularly publishes their own background stories and reports from the diverse world of network expansion in the “Net” navigation section of Deutsche Telekom’s blog.
Netzblog relies on multichannel distribution
If required, THE DIGITALE creates additional content that is search engine optimized and prepared for Social Media. Together with the team of Netzblog THE DIGITALE set up the YouTube channel Telekomnetz and the Twitteraccount @Telekomnetz.
THE DIGITALE also distributes the content via paid channels, Facebook and the YouTube channel.
Clear SEO strategy ensures good Google ranking
In addition, there are special campaigns such as the “Elbeblogger” 2015 and the “Telekom Netztour 2016”, with which we were able to achieve great coverage successes. In particular, the organic link building via the Elbe blogger tender (Deutsche Telekom was publicly looking for a blogger to report on Deutsche Telekom projects along the Elbe) and a clear SEO strategy have resulted in the Deutsche Telekom blog achieving a significant increase in search engine visibility since 2015.