“I’m out” is in now in
The goal of this project was to increase the digital footprint with the help of a blog and thereby address a younger target group. The establishment of the new conversion channel in the online shop resulted in a 4,900 % increase in traffic and a general increase in commitment of 45 %.
This is what it’s about
The owner-managed traditional company Schöffel from Schwabmünchen sees itself as the German market leader in outdoor and ski clothing, the slogan “I’m out” stands for an attitude to life. THE DIGITALE’s content strategy helps the 200-year-old family business to reflect this in a contemporary way and on modern channels, thus reaching a younger target group.
A new strategy
Those who want tips on hiking and mountaineering, ski tours and via ferrata, but also on the right equipment for cycling, can now get practical tips directly from the outdoor experts. Content strategy leads to increased sales The blog designed by THE DIGITALE, which combines user value and insights with outstanding imagery and strong nature motifs, has succeeded in clearly increasing the digital footprint, boosting sales via digital channels and strengthening the e-commerce sector.
The development of a content marketing strategy was accompanied by the implementation of a product, content, IT and marketing concept as well as the optimization of the technological platform. In the operative business, THE DIGITALE also took over the editorial management of the blog after the content team was established.
Traffic increase by 4,900 percent
The successes are significant: a 4,900 percent increase in traffic and a significant increase in involvement in social networks (Facebook). In addition, a new conversion channel was installed in the online shop. The native advertising model of THE DIGITALE is also an essential part of the strategy here. And so it now says for “I’m out”: Schöffel is in – with success on the net.