User-Centric Corporate Content Hub
As one of the world’s 15 largest trade fair organizers, NürnbergMesse covers an enormous range of topics across roughly 120 trade fairs and congresses – from classic corporate communications to up-to-date corporate news from around the globe. All of this needed to come together on a single platform: engaging, dynamic, and easily accessible for a wide range of audiences. To make that happen, we completely redesigned the website, rebuilt it on a new technical foundation using the open-source platform Drupal, optimized processes, and trained employees to work confidently with and on the site. The result is a new website with a modern look and feel, an optimized user experience, and easy access to all editorial content. Just as important, however, is the work that happened behind the scenes: a modern editorial concept, more efficient processes, increased automation, and SEO optimization – all built on the latest version of Drupal.
Services
- Development of an editorial concept
- Implementation of CMS, design, and website
We used the following services:
Analytics & BI
Strategy & Conception
Design, UX, Conversion
Content & Editing
Development & CMS
Marketing & Promotion
Here’s What It’s All About
To present all media and content from Corporate Communications and Corporate Marketing in an engaging, dynamic way, we completely redesigned the website. We rebuilt it on a new technical foundation using the open-source platform Drupal, optimized processes, and trained employees to work confidently with and on the site.
The result is a new website with a modern look and feel, an optimized user experience, and easy access to all editorial content. Just as important, however, is the work that happened behind the scenes: a modern editorial concept, more efficient processes, increased automation, and SEO optimization – all built on the latest version of Drupal.
Smart and Efficient Content Marketing
In addition to the typical information about the company, trade shows, and events, other content plays a central role on the corporate website. This content appeals to a broader audience and also covers current developments at NürnbergMesse and its locations around the world.
Optimized User Experience
Since the relaunch of NürnbergMesse’s corporate website, visitors have benefited from easier access to all content and, overall, improved usability. By consistently pursuing the idea of developing and establishing a “key themes” concept, we were able to merge “traditional” corporate communications with “modern” content marketing – both in terms of content and technology. The now fully integrated magazine is clearly structured by topic areas.
In addition, an event calendar was created, which we adapted once again in light of the new challenges faced by event organizers and trade show companies worldwide due to the COVID-19 pandemic. This allowed online events to be optimally presented and postponements to be communicated easily and clearly.
A Solution with Impact
The development of a user-centric corporate content hub to consolidate all editorial content on nuernbergmesse.de has transformed NürnbergMesse’s corporate website into one of the most modern trade show websites in the German-speaking world, particularly in terms of effective and efficient content marketing. This, in turn, leads to sustainably higher visibility for NürnbergMesse on the internet and serves as the foundation for future-proof corporate digital marketing – an area in which the experts at THE DIGITALE are happy to assist other companies as well. Contact us if you’d like to learn more, with no obligation.
