Micro Focus Universe
The major event originally planned as a live trade fair in The Hague had to be converted into a virtual conference within two weeks.
The major event originally planned as a live trade fair in The Hague had to be converted into a virtual conference within two weeks.
Sending faxes to journalists is a thing of the past: the world’s largest manufacturer of commercial vehicles needed an update on its strategy for successful communication in the new digital world.
Efficiently addressing customers digitally and winning them over to their own products and services: this is the challenge facing Messe München.
After THE DIGITALE had already attracted considerably more digital attention with the Schöffel blog, it was time to approach a younger audience.
THE DIGITALE’s content strategy helps the 200-year-old family business to reflect this in a contemporary way and on modern channels, thus reaching a younger target group.
Despite ongoing technical optimisation measures, the digital B2B distribution channel recorded massive losses in ranking.