Digital strategy for commercial vehicles
Sending faxes to journalists used to be: Daimler, the world’s largest manufacturer of commercial vehicles needed an update on its strategy for successful communication in the new digital world. THE DIGITALE was allowed to accompany the customer on this exciting path with perfectly fitting modules and a modern consulting approach.
Measures for an effective digital strategy
- Analysis of the Status Quo
- Strategy development (Design Thinking, Scrum)
- Development of new personas and channel strategy
- Training of the team
We have used these services:
Analytics & BI
Strategy & Conception
Design, UX, Conversion
Content & Editorial
Development & CMS
Marketing & Promotion
Actions
- Comprehensive analysis of the status quo: Which media and influencers are really important out there?
- Strategy development with design thinking and scrum methodologies
- Development of new persona models and a channel strategy for the precise addressing of these target groups based on the data and know-how of the employees
- Planning and implementation of a comprehensive training concept with several modules; training of +45 employees with new skills for the digital sphere with world-class instructors
- Support in the implementation of all measures
Results
- Digitization push
- Significant mind change in the whole team
- Numerous new skills anchored in the team
Need support with your project?
Peter Bilz-Wohlgemuth
COO / Managing Partner
