Daimler

Digital strategy for commercial vehicles

Sending faxes to journalists used to be: The world’s largest manufacturer of commercial vehicles needed an update on its strategy for successful communication in the new digital world. THE DIGITALE was and is allowed to accompany the customer on this exciting path with perfectly fitting modules and a modern consulting approach.

Measures

• Analysis of the Status Quo
• Strategy development (Design Thinking, Scrum)
• Development of new personas and channel strategy
• Training of the team

These services we have used:

Actions

• Comprehensive analysis of the status quo: Which media and influencers are really important out there?
• Strategy development with design thinking and scrum methodologies
• Development of new persona models and a channel strategy for the precise addressing of these target groups based on the data and know-how of the employees
• Planning and implementation of a comprehensive training concept with several modules; training of +45 employees with new skills for the digital sphere with world-class instructors
• Support in the implementation of all measures

Results

• Digitization push
• Significant mind change in the whole team
• Numerous new skills anchored in the team