Headerbild mit Virtual Universe 2020

Daimler

Digital strategy for commercial vehicles

Sending faxes to journalists used to be: The world’s largest manufacturer of commercial vehicles needed an update on its strategy for successful communication in the new digital world. THE DIGITALE was and is allowed to accompany the customer on this exciting path with perfectly fitting modules and a modern consulting approach.

Actions

  • Comprehensive analysis of the status quo: Which media and influencers are really important out there?
  • Strategy development with design thinking and scrum methodologies
  • Development of new persona models and a channel strategy for the precise addressing of these target groups based on the data and know-how of the employees
  • Planning and implementation of a comprehensive training concept with several modules; training of +45 employees with new skills for the digital sphere with world-class instructors
  • Support in the implementation of all measures

Results

  • Digitization push
  • Significant mind change in the whole team
  • Numerous new skills anchored in the team

Measures

  • Analysis of the Status Quo
  • Strategy development (Design Thinking, Scrum)
  • Development of new personas and channel strategy
  • Training of the team

More exciting Cases

Micro Focus Universe

Micro Focus Universe

The major event originally planned as a live trade fair in The Hague had to be converted into a virtual conference within two weeks.

Telekom Netz Podcast

Telekom Netz Podcast

More than 500,000 kilometres of fibre optic cable, over 29,000 mobile phone masts – operating the telecommunications network is an exciting task.

ISPO.com

ISPO.com

How do you transform a classic trade fair, whose original business purpose is the marketing of stand space, into a digital B2B2C key medium?

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