Sending faxes to journalists was yesterday: The world’s largest manufacturer of commercial vehicles needed an update on its strategy for successful communication in the new digital world. With tailor-made modules and a modern consulting approach, THE DIGITALE was and is allowed to accompany the customer along this exciting path.
- Comprehensive analysis of the status quo: Which media and influencers are really important out there?
- Strategy development with Design Thinking and Scrum methodologies
- Development of new persona models and a channel strategy for the precise addressing of these target groups based on the data and know-how of the employees.
- Planning and implementation of a comprehensive training concept with several modules; training of +45 employees with new skills for the digital sphere with world-class speakers
- Support in the implementation of all measures
- Increase digitization
- Significant mindchange across the entire team
- Numerous new skills