Challenges:
Development of a Digital Strategy 2.0

Actions:
Comprehensive analysis of the status quo
Strategy development (Design Thinking, Scrum)
Development of new personas and channel strategy
Training of the entire team
Results:
Increase digitization
Significant mindchange across the entire team
Numerous new skills

https://media.daimler.com

Sending faxes to journalists was yesterday: The world’s largest manufacturer of commercial vehicles needed an update on its strategy for successful communication in the new digital world. With tailor-made modules and a modern consulting approach, THE DIGITALE was and is allowed to accompany the customer along this exciting path.

Actions

  • Comprehensive analysis of the status quo: Which media and influencers are really important out there?
  • Strategy development with Design Thinking and Scrum methodologies
  • Development of new persona models and a channel strategy for the precise addressing of these target groups based on the data and know-how of the employees.
  • Planning and implementation of a comprehensive training concept with several modules; training of +45 employees with new skills for the digital sphere with world-class speakers
  • Support in the implementation of all measures

Results:

  • Increase digitization
  • Significant mindchange across the entire team
  • Numerous new skills