Your new LinkedIn agency

Our LinkedIn marketing: Your turbo boost for brand awareness and lead generation

Leads and brand awareness are the central challenges in B2B marketing

We are your LinkedIn agency for targeted reach!

In the dynamic world of B2B sales, generating leads is a key challenge for many companies. Marketers are therefore constantly looking for innovative ways to gain qualified contacts. Approaching potential customers is not only time-consuming, but also requires in-depth insights into the target group. There is often a lack of time and resources to fully tackle this task.

This is where our agency’s LinkedIn strategy comes in: The targeted combination of tailored messaging, precise targeting, and individual support in the transition from Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL) enables our clients to not only build visibility, but also authentic connections with relevant target groups. We focus on long-term strategies, because successful lead generation is the result of a marathon – often described as demand generation.

With an approach that is tailored to the individual needs of the company, we create a bridge between your company and potential customers on LinkedIn. Our marketing strategy combines creative content, professional presence, LinkedIn Ads, and data-driven targeting to give you a sustainable competitive advantage. Join us in discovering new ways our LinkedIn marketing agency can effectively support your sales goals.

Zwei Superheld:innen mit Lupe, Glühbirne und Funnel-Grafik

The Digitale as your new LinkedIn agency

Our advantages:

1. best practices: We understand the subtle nuances of the platform and ensure that your content is presented effectively and in line with LinkedIn’s requirements. 2. thought leader: As one of the leading LinkedIn agencies for the German speaking markets, we bring extensive experience and expertise, especially in the B2B sector, to take your LinkedIn marketing to a new level. 3. LinkedIn Partner Agency: Through our close partnership with LinkedIn, we not only have access to the latest tools and resources but can also benefit from the latest developments on the platform to optimize your campaigns.

Our full-service LinkedIn marketing process:

1. workshop to define objectives: Our journey together begins with a comprehensive workshop in which we define goals and target groups together. Through an in-depth understanding of your buying groups and the clear identification of target accounts, we lay the foundation for successful campaigns. 2. project start: Then it starts! Our joint social media project begins with the defined goals. We rely on a customized mix of organic LinkedIn marketing and LinkedIn Ads. This approach allows us to respond flexibly to your specific requirements. 3. continuous monitoring and adjustment: We always stay on the ball, report on performance, and make adjustments where necessary. In this way, we ensure that not only the defined accounts are reached, but also that the quality of the interactions meets your expectations.

4. comprehensive reports: Our agency’s detailed reports offer far more than just conventional analytics or KPIs. In addition to classics such as cost per click or cost per lead, we analyze which companies have interacted particularly intensively with your content. These insights are crucial to understanding and improving the effectiveness of your campaigns. 5. identification of sales-ready accounts: Our ultimate goal is to not only generate qualified leads, but to identify sales-ready accounts. We support your sales through precise analysis and data-driven strategies.

Our clients are our pride and joy

We have already implemented successful LinkedIn projects for these and other clients:

You can find more customers and references in our cases.

Organic or paid marketing? A mix of both makes the difference

Superheldin zeigt Tablet mit LinkedIn-Raketenstart

Organic LinkedIn marketing

Our approach to organic LinkedIn marketing is based on a customized social media strategy. The cornerstones of this are generally high-quality content and experienced brand ambassadors. By providing high-quality thought leader content, we create sustainable brand awareness within your target group. This awareness is then converted by carefully selected Brand Ambassadors. In the long term, Brand Ambassadors become social sellers who build authentic connections and successfully represent the company. This process is successively expanded through automated and tool-supported networking. We also use targeted conversion campaigns to effectively support your goals and ensure comprehensive visibility.

LinkedIn Ads

The cornerstone of LinkedIn Paid measures lies in a precise definition of goals and target groups. Based on these parameters, your budget and schedule, our experts select the optimal ad formats.

Of course, our agency’s experienced content team will be on hand to help you if required, whether it’s creating creatives or developing the content to be advertised, such as whitepapers or e-books.

Permanent optimization takes place during the term of the project. We continuously analyze the performance, adjust the strategy if necessary and ensure that your LinkedIn Advertising continuously achieves the best results. We do not see ourselves as mere administrators of your campaigns but work continuously to optimize them. Our ultimate goal is for companies to get the most out of their LinkedIn presence at all times.

Are you convinced and want to know more?

Arrange a free meeting

Frequently asked questions (FAQ)

How does online marketing on LinkedIn work?

LinkedIn marketing is a powerful tool for optimally positioning your brand in B2B. We use targeted campaigns to address your target audience directly and build valuable, long-term relationships through your channel. The diversity of the platform allows us to send your messages precisely to those who will benefit most from them among millions of members. In addition, we help you generate leads that offer real potential for your business.

What distinguishes LinkedIn from other (social media) networks?

LinkedIn stands out thanks to its clear business focus. Its professional context makes it the ideal channel for addressing decision-makers, specialists, and partners in B2B marketing. This makes LinkedIn the perfect choice if you want to present your company in a professional environment and address potential customers or partners. Our agency specializes in LinkedIn and knows the ins and outs of this network, using them to your advantage. The actual community management, on the other hand, works very similarly to other social networks.

What content do I need for LinkedIn?

On LinkedIn, quality counts more than quantity. Our experienced team works with you to develop a customized content strategy for your LinkedIn company page. The result is appealing, professional content that attracts the attention of your target audience. From informative articles and visually appealing infographics to interactive videos, we ensure that your content marketing is a complete success in a business context. To ensure that your content regularly achieves the desired reach and impact, we also provide operational support during implementation.

How much does marketing on LinkedIn cost?

LinkedIn is considered relatively expensive compared to other social media platforms. However, depending on the type of campaign, target audience, competition, and duration, the cost of advertising on LinkedIn can vary greatly. For example, a CPC of less than €2 is considered very good for awareness campaigns. If conversions are the goal, a cost per LinkedIn lead of less than €100 is considered an excellent value. As a professional LinkedIn marketing agency, we offer customized solutions that also take your strategic direction into account to ensure that you get the most out of your budget for your company.

Are LinkedIn campaigns useful?

Absolutely! Running LinkedIn campaigns offers a unique opportunity in B2B to address your target audience directly and increase your brand visibility. With targeted ads, you can stand out from the crowd and address potential customers directly. This maximizes the effectiveness of your campaigns and ensures that your advertising reaches exactly those who can help your business grow.

Who can you reach with LinkedIn campaigns?

LinkedIn enables us to tailor your ads precisely to your target audience. This means that, thanks to LinkedIn’s granular targeting options, you can directly address decision-makers, executives, and professionals in your field. By running campaigns, you maximize the effectiveness of your campaigns and reach exactly those who can help your business grow. We use intelligent tracking to closely monitor the performance of your measures and continuously improve them.

What types of ads are available on LinkedIn?

The most common type of LinkedIn ads are sponsored content ads such as single image ads, carousel ads, and video ads. These are embedded natively in the user’s feed and therefore achieve high engagement rates. Text ads are a cost-effective option for small budgets or a good addition to other formats. Last but not least, the LinkedIn Ads service includes dynamic ads, which adapt dynamically to the user and contain personalized elements.dynamically adapt to the user and contain personalized elements.

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