Challenge:
Development of digital know-how for Deutsche Telekom’s communications team

Actions:
Implementation of 12 trainings on SEO, social and digital journalism
Analysis and conception of measures and channels, red. Accompaniment, production and promotion
Results:
Excellently trained team in the new company newsroom
Screenshot der Website Telekom.com - Generation Blog

Digitisation of communication

SEO, social, digital storytelling: three disciplines that are becoming increasingly important for companies. The corporate communicators at Telekom.com are also increasingly focusing on digital publishing and are therefore establishing their own newsroom. THE DIGITALE supported the development of know-how and the implementation of the multimedia campaign “Tech-Tour” to the IT summit.

Challenge

Enabling of the com area around digital publishing

Accompaniment and support of the “Tech Tour” around the IT summits

Actions

  • Implementation of 12 trainings on SEO, social and digital journalism
  • Analysis and conception of measures and channels, red. Accompaniment, production and promotion

Results

  • Excellently trained team in the new company newsroom