Stollenhelden: Deutsche Telekom campaign

The youth soccer portal of Deutsche Telekom

“Stollenhelden” is Deutsche Telekom’s interactive portal for young soccer players. Here, young soccer fans can find news, video tutorials, reports as well as tips and tricks on soccer. THE DIGITALE helped with the concept and coverage development of the new portal with a focus on three central target groups: Children/youth, coaches and parents.


  • Structure of the Facebook channel
  • Content development
  • Targeting and playout
  • Establishment of Stollenhelden as a brand

These services we have used:

Analytics & BI

Strategy & Conception

Design, UX, Conversion

Content & Editorial

Development & CMS

Marketing & Promotion

This is what it’s about

The challenge for the Stollenhelden youth soccer project of Deutsche Telekom was to create awareness and to address the different target groups – children/teenagers, coaches, parents. The result: up to +1.5 million organic reach per post as well as a 300% increase in reach on Facebook with significantly less budget.

Organic reach


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Peter Bilz-Wohlgemuth

Peter Bilz-Wohlgemuth

COO / Managing Partner

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