Challenge:
Awareness for Stollenhelden – Deutsche Telekom’s Youth soccer project
Addressing different target groups: Children / Teenagers, Trainers, Parents

Measures:
Establishing and expanding your own Facebook channel
Development of content specific to the respective target groups and tailor-made targeting and delivery
Results:
Up to +1.5 million organic reach per post
Increase in reach on Facebook by 300% with significantly less budget
Screenshot der Website Stollenhelden

The youth soccer portal of Deutsche Telekom

“Stollenhelden” is Deutsche Telekom’s interactive young soccer talent portal. Here young soccer fans will find news, video tutorials, reports as well as tips and tricks about football. THE DIGITALE helped to design and build the reach of the new portal with a view to three central target groups: Children/teenagers, trainers and parents.

Actions

  • Establishment and expansion of an own Facebook and YouTube channel
  • Development of content specific to the respective target groups and customized playout
  • Establishment of Stollenhelden as a brand with awareness in the relevant target segment

The result (after four weeks)

  • Increased organic reach on Facebook by 220%.
  • 243% increase in Youtube video views%