The youth soccer portal of Deutsche Telekom
“Stollenhelden” is Deutsche Telekom’s interactive young soccer talent portal. Here young soccer fans will find news, video tutorials, reports as well as tips and tricks about football. THE DIGITALE helped to design and build the reach of the new portal with a view to three central target groups: Children/teenagers, trainers and parents.
- Establishment and expansion of an own Facebook and YouTube channel
- Development of content specific to the respective target groups and customized playout
- Establishment of Stollenhelden as a brand with awareness in the relevant target segment
The result (after four weeks)
- Increased organic reach on Facebook by 220%.
- 243% increase in Youtube video views%