Stollenhelden: Deutsche Telekom campaign
The youth soccer portal of Deutsche Telekom
“Stollenhelden” is Deutsche Telekom’s interactive portal for young soccer players. Here, young soccer fans can find news, video tutorials, reports as well as tips and tricks on soccer. THE DIGITALE helped with the concept and coverage development of the new portal with a focus on three central target groups: Children/youth, coaches and parents.
Measures
- Structure of the Facebook channel
- Content development
- Targeting and playout
- Establishment of Stollenhelden as a brand
This is what it’s about
The challenge for the Stollenhelden youth soccer project of Deutsche Telekom was to create awareness and to address the different target groups – children/teenagers, coaches, parents. The result: up to +1.5 million organic reach per post as well as a 300% increase in reach on Facebook with significantly less budget.
