COO (Chief Operating Officer)

As Chief Operating Officer Peter is responsible for analysis, content, conception, design, development and digital marketing of THE DIGITALE. The COO of THE DIGITALE, who was born much too early, has been working in the digital media since the end of the 90s. He led extremely successful teams in product management, development and marketing on high-traffic portals such as ProSieben.de, Yahoo! Germany (still the world’s largest content portal), the online portal of the Süddeutsche Zeitung or all digital travel products and portals of the German market leader MairDumont, e.g. Marcopolo or Lonelyplanet.de. Peter is really proud that all his stations were marked by above-average growth in the relevant KPIs.

In these positions, he usually learned about current marketing strategies and tactics at a very early stage, which he has been able to apply strategically and profitably ever since. His passion is in particular analytics systems and BI, conversion-promoting concepts, designs and testing, but also SEO and SEA, social media and native advertising.

He joined THE DIGITALE in 2015, initially as Head of Concept & Development. In mid-2016, the Advisory Board appointed him Chief Technology Officer (CTO) and member of the Executive Board. Together with the managing director Dominique Korschinek, he has managed the digital marketing agency since then. In the summer of 2017, he assumed the role of COO, leading all of THE DIGITALE’s creative teams.

Peter Bilz-Wohlgemuth is also familiar with content: He studied communications- and theatre science and completed training as an editor before switching to the “dark side of the force” and assuming commercial responsibility in leading positions in the media sector.

With his expertise and experience with major publishers, Peter Bilz-Wohlgemuth shapes the way The Digitale Content Marketing understands: High agility, KPI based, always strong in the relevant range. “Our claim is not called ‘We make Digital Marketing work for your Business’ for nothing,” he says. “We develop and operate digital touchpoints designed to achieve our customers’ business goals as efficiently as possible. This can only be achieved through an excellent strategy based on comprehensive analysis, data-driven concepts and world-class creativity and content.”

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