Deutsche Telekom Entertain

Awareness for Magenta TV

A shop is lifted to a new level: THE DIGITALE migrates the entertainment world of Telekom to a new system and ensures significant traffic increases. In order to increase the awareness for the Telekom entertainment product world, a CMS change was necessary.

Measures

Conception product & process optimization

Setting up a native advertising campaign

Project management

Expert reviews

These services we have used:



Analytics & BI



Strategy & Conception



Design, UX, Conversion



Content & Editorial



Development & CMS



Marketing & Promotion

Tasks

Conception of product and process improvements

Setting up a highly optimized native advertising campaign

Project management for the migration with new CMS CoreMedia

Result

The result of the successful migration was a 300% increase in traffic.

Traffic

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Peter Bilz-Wohlgemuth

COO / Managing Partner

Hoffmann Group – Digitalization in the tool market Hoffmann Group

How to address a specific customer segment in a less digitized market where Hoffmann offers a solution to digitize the manufacturing industry?

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