Magenta Case EN

Deutsche Telekom Entertain

Awareness for Magenta TV

A shop is lifted to a new level: THE DIGITALE migrates the entertainment world of Deutsche Telekom Entertain to a new system and ensures significant traffic increases. To further strengthen awareness of Deutsche Telekom Entertain and its product world, a CMS change was necessary.

Measures

  • Conception product & process optimization
  • Setting up a native advertising campaign
  • Project management
  • Expert reviews

These services we have used:

Analytics & BI

Strategy & Conception

Design, UX, Conversion

Content & Editorial

Development & CMS

Marketing & Promotion

Tasks

  • Conception of product and process improvements
  • Setting up a highly optimized native advertising campaign
  • Project management for the migration with new CMS CoreMedia

Result

The result of the successful migration for Deutsche Telekom Entertain was a 300% increase in traffic.

Traffic

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Peter Bilz-Wohlgemuth

Peter Bilz-Wohlgemuth

COO / Managing Partner

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