Awareness for Magenta TV
A shop is lifted to a new level: THE DIGITALE migrates the entertainment world of Deutsche Telekom Entertain to a new system and ensures significant traffic increases. To further strengthen awareness of Deutsche Telekom Entertain and its product world, a CMS change was necessary.
Measures
- Conception product & process optimization
- Setting up a native advertising campaign
- Project management
- Expert reviews
These services we have used:
Analytics & BI
Strategy & Conception
Design, UX, Conversion
Content & Editorial
Development & CMS
Marketing & Promotion
Tasks
- Conception of product and process improvements
- Setting up a highly optimized native advertising campaign
- Project management for the migration with new CMS CoreMedia
Result
The result of the successful migration for Deutsche Telekom Entertain was a 300% increase in traffic.