Challenge:
Existing strategy for communication and marketing did not show the desired effect regarding Awareness & Conversion

Actions:
Development of new digital strategy
Traffic Measures About Native Advertising
Results:
Increase reach and leads by +1.000%.
Screenshot der Website Zeiss

ZEISS: The moment in which optics tells fascinating stories

Even a renowned technology group and recognized expert for worldwide optical solutions, in short an innovative progress driver in the world of optics, can use partners – when it comes to opening up new digital channels and effectively disseminating corporate content. With the support of THE DIGITALE, a new digital communication strategy was developed for Zeiss PR.

Concept and Development as well as the editorial team of The Digitale helped the leading German optics company to set up a content marketing interface..

Digital PR strategy with measurable successes

The concrete measures range from the development of PR campaigns for Zeiss’ social channels to SEO optimization of the newsroom and ongoing support and consulting for traffic measures such as native advertising with outstanding CPCs.

In the case of Zeiss, the result can literally be seen: a digital PR strategy that makes use of all relevant digital communication possibilities and, as the KPIs prove, brings measurable success.