Optics telling fascinating stories
A renowned technology group and acknowledged expert for global optical solutions, in short an innovative driver of progress in the world of optics, can also use partners – when it comes to opening up new digital channels and effectively distributing corporate content. With the support of THE DIGITALE, a new digital communication strategy was developed for Zeiss PR.
The existing strategy for communication and marketing did not show the desired effect in terms of awareness and conversion. For this reason, the concept and development as well as the editorial team of THE DIGITALE helped the leading German optics company to establish a content marketing interface.
Digital PR strategy with measurable success
The concrete measures range from the development of PR campaigns for Zeiss’ social channels and SEO optimization of the newsroom to ongoing support and consulting for traffic measures such as native advertising with outstanding CPCs.
In the case of Zeiss, the result is literally impressive: a digital PR strategy that uses all relevant digital communication options and, as the KPIs prove, brings measurable success. The exact result – an increase in reach and leads by 1,000 %.